Zomer Fall 2024 Runway Review, Fashion Show and Ready-to-Wear Collection


As far as Danial Aitouganov and Imruh Asha are concerned, the party is just beginning for their Zomer label.

For their second show, the first on the official Paris calendar, the couple was still looking to have fun and expressed it through aluminum pompoms placed on their shoulders and heads as if the models were in the middle of a party. Even the season's beaded mules that rattled with each step added a rhythmic twist to the soundtrack.

But Zomer's fall collection, inspired by the work of Argentine painter and sculptor Lucio Fontana, was serious.

“What we liked about his work is that his paintings go from 2D to 3D,” Aitouganov said before the exhibition. And since transforming clothing is a similar process, Zomer's sculptural side came to the fore with an asymmetrical gray coat with a wide contrasting red hem, a cape dress with an arm opening on one side, or pants with a detachable cord. bent waist.

Although these were standout pieces that showcased Aitouganov's expertise in interesting details, the simpler pieces, like deceptively simple draped knit dresses, seemed equal parts sensible and shapely.

Continuing their artistic inspiration, there were glass busts of Home in Heven, artistic couple Breanna Box and Peter Dupont, who are also behind Coperni's Swipe glass bag, and prints created in-house during sketch sessions with the entire team. That was the kind of detail that stylist Asha knows whets the public's appetite, as he commented.

For the final bow, in an ironic counterpoint to last season's mini-me versions of the designers, an older couple emerged playing Aitouganov and Asha.

It was a fun moment but also a sly reminder that the duo wants to be here for the long haul, in case the clothes weren't clear enough.

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