US Lands’ End Launches Women’s Swimwear Collection at Target

Lands’ End, the classic American lifestyle brand, has announced an exclusive women’s swimwear collection of nearly 70 pieces, including tops, pants, skirts, sarongs and bags. The collection incorporates new Lands’ End fabrics, prints, patterns and colors, all with the brand’s trusted quality. As two leading retailers, Lands’ End and Target have partnered to offer a swimwear assortment that delivers relevant style, premium solutions and inclusive designs for customers.

The Target collection incorporates quintessential Lands’ End features such as UPF50+ rated sun protection, slimming Slendertex fabric, and built-in panties and shorts. Designed to fit and complement all sizes and shapes, the collection provides ease, versatility and is designed to flatter, the company said in a press release.

Lands’ End has partnered with Target to launch an exclusive women’s swimwear collection comprising nearly 70 pieces, including tops, bottoms, skirts, sarongs and bags. This collection incorporates Lands’ End’s signature features, including UPF50+ sun protection and slimming Slendertex fabric, designed to flatter all sizes (XS–3X and 2-26W).

“Target has a tremendous impact in the retail space and by joining forces with them we are confident that our quality products will be more accessible,” he said. Andrew McLean, CEO of Lands End.

Target’s exclusive Lands’ End swimwear collection features spring and summer must-haves to add to any wardrobe. Items range in size from XS – 3X and 2-26W.

Fiber2Fashion (RR) News Desk




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