Temu and Shein ordered to provide information on compliance with EU technology rules by July 12

EU tech regulators have ordered Chinese fast-fashion e-commerce retailer Temu and China-founded peer Shein to provide details on how they comply with EU online content rules by July 12, following complaints from consumer bodies.

Both companies are subject to stricter requirements under the Digital Services Act, such as doing more to address illegal and harmful content on their platforms after they were designated as very large online platforms due to their large number of users.

The European Commission said it has sent information requests to companies, asking how they allow users to notify them about illegal products and manage their online interfaces to prevent users from being deceived or manipulated through so-called dark patterns.

I also wanted more details on how companies protect minors, the transparency of their recommendation systems, merchant traceability, and compliance by design.

“This enforcement measure is also based on a complaint filed with the Commission by consumer organizations. Both Temu and Shein must provide the requested information before July 12, 2024,” it said in a statement.

Violations of the DSA can result in fines of up to 6% of a company's global turnover.