Pharrell presents Café Brown Denim when the Paris fashion week begins

The Fashion Week of the men in Paris begins on Tuesday, headed by main names such as Saint Laurent and Louis Vuitton, while the American singer turned into a designer Pharrell Williams mocks his latest creation: “Coffee Bean Brown” Denim.

Pharrell, known for his success “Happy”, believes that the new Louis Vuitton jeans that will debut in their Paris show are intended to become a basic element in fashion cabinets.

Williams posted a back photo of the spacious medium -brown jeans on Instagram, saying that they are “not dyed”, and are finished with a unrelated leather belt loop that echoes Vuitton's Monogram and the roots of the fashion house.

He also shared images of a matching denim jacket, detailed with brass buttons, layers on a white shirt and a brown and beige striped shirt.

The singer and producer generally attracts a music galaxy, cinema and sport stars for their shows in Paris, and locations are often as glamorous as their guest list.

This time, Williams is organizing his show in front of the Museum of Modern Art of the Pompidou Center, just before the milestone closes for the main renovations.

The Basketball Legend of the United States, LeBron James, and the star of the French Spurs of the San Antonio, Victor “Wemby” Wembanyama will probably be ambassadors of the brand, along with the sensation of Olympic swimming Leon Marchand.

The invitation sent to the guests, a set of dice in a leather keychain, suggests that the designer may be taking a bet.

Saint Laurent Back

Saint Laurent also returns to the fashionable fashion Redile on Tuesday after an absence of two and a half years of the shows of men in Paris.

The heads have been rolling in much of the luxury industry, since the gains of the bumpers have collapsed.

Saint Laurent's parent group, Kering, is not an exception, with a sales drop last year that cleans a 28% discount on the price of its action since the beginning of the year.

However, the actions fired 12% last week after the former head of Renault Luca De Meo was appointed Kering's new executive director.

Fashion Buyer Alice Feillard de Galeies Lafayette, the largest department store in Europe, described the return of Saint Laurent, Anthony Vaccarello, at the fashion week of men “quite good”, and added that he would help reinforce the line of men of the label.

Vaccarello joked with his 2026 summer collection with a photo of a young tanned adonis stretched on a bed on a beach.

The six days full of shows in Paris are in marked contrast with London, which canceled their male shows completely, and the alignment quite lledged in Milan last week.

Anderson Dior debut

On the other hand, the French capital will see a “fairly dense program with large posters, including Jonathan Anderson”, which will make its highly anticipated debut in Dior, said Adrien Communier from French GQ magazine.

The designer of Ireland of the North is the first to supervise the haute couture lines of men, women and haute in the legendary French house since its founder, Christian Dior.

In total, about 70 brands will present their last looks in 40 parades and 30 presentations that end on Sunday night with the French label Jacquemus.

Anderson, son of former Irish rugby captain, Willie Anderson, who had previously turned to the Spanish house of Loewe, was appointed the head of the Dior Women's Collection at the beginning of this month, replacing the Italian Maria Grazia Chiuri.

The Belgian designer Julian Klausner, 33, who took over Dries Van Notten in December, will also show his first male collection for the label on Wednesday.

Communier predicted that the trend of stripes, which was prominent in Milan, will continue.

He emphasized the need for a true surprise with male fashion losing some spark.

Fashionnetwork.com with ETX Daily