Paris Fashion Week: the art of dressing with graceless effort according to Auralee and Row

Together with Saint Laurent and Louis Vuitton, other labels shone on the Parisian catwalks on Tuesday, despite being less known to the general public. As the Japanese tag Auralee and USA. With his discreet fashion and practical appearance, although in no way little sophisticated and designed using the best fabrics, Auralee and the row won their audience on the first day of the spring/summer 2026.

Towards the end of an still hot Parisian afternoon, Auralee was host of his guests in the shaded silence of the Musée des Archives Courtyard. The designer Ryota Iwai drew his inspiration for the new collection of the extremely volatile spring climate label in Japan, the first warm days of the year often disturbed by strong and sudden winding gusts. This notion of abrupt change was reflected in a versatile collection whose silhouettes were created through a seemingly random mixture of garments.

A model wore a suit on a couple of flip flops, the jacket tied to the waist like a sweater. Another put on a large black gabardina that gave him a rebel rocker atmosphere, long hair framing his face and hidden eyes behind a couple of small round dark glasses. Dresses in the morning, even without realizing how the day will take place, the men of Auralee could slide a Terry hoodie on a shirt with micro checks, used with a simple pair of beige cotton pants. Otherwise, they can use a coat in an unexpected color on a pair of jeans washed with stone and a loose sweater.

The costumes were well adapted and they all had a fluid and indifferent sensation. They were made of ultralight weight or wool mixed with silk, such as coats and very thin knit garments. Auraree manufactures its internal fabrics, obtaining yarn and fibers of the main suppliers around the world: in Peru for Alpaca, New Zealand and Scotland for Wool and Mongolia for Cashmere. The fabrics are developed independently by IWAI in Japan, where the collection took place.

This season, Iwai designed a series of wool costumes for women who looked a lot like swimsuits, as well as mini-shits and fasteners in the same material, used under slender coats or waterproof jackets. His models carried beautiful and comfortable women sandals made by Auralee, who began to produce his internal footwear three years ago. Leather and suede were prominent in this summer collection, both characterized by a flexible and soft air sensation. Auralee used them to make costumes, shorts and unexpected lights polo dresses.

The collection featured to Subtle Symphony of contrasts, For Example Combining Rich Textures with More Feathery, Lightweight items, or introduction within its rather Series of Fresh, Luminous Hues Symbolising The onsest of Spring, Like Mustard and Canary Yellow, Poppy Red, Bottle and Pea Green.

The row transmitted the same desire to leave behind the rigors of winter and custom clothing formally, and change to a lighter fashion. Although the garments were outrafistical, they put the comfort first and were very easy to use.
For the spring season 2026, the row has imagined that men will take time for a moment of respite. The warm climate can urge them to enjoy their leisure, and can change costumes to more relaxed outfits that harmoniously incorporate easier garments to wear, such as the long -sleeved grandfather sweater with a row of small buttons, or the white cotton cotton shorts that appear from an elegant and loose torque of black shorts.

The attitude of the collection was relaxed and indifferent. The silhouettes were soft, with pen silk pants combined with a tonal cotton shirt in yellow butter. A finely scratched shirt was made of light cotton, so light that I would barely feel it on the skin, as if it were transparent. The same effect made by the cute and soft puppy sweaters.

As they do for their women's clothes, the Mary-Kate sisters and Ashley Olsen pay almost maniac attention to every detail of their male clothing collections, which they launched in 2018. From the research of the fabric, since they only get from the best suppliers, to the details of the adaptation and the garment, as shown by the super sofisco scottish flannel that chose for the link of a link of a link of a link of a link of a link of a link of a link of a link of a link.