Onitsuka Tiger opens its first dedicated production facility

As Asics-owned Onitsuka Tiger continues to grow its international presence, including a new flagship store in London, closer to home, the Japanese sports footwear brand has invested in its first dedicated production facility in Tottori, the coastal prefecture in Japan's southern Honshu.

Called 'Onitsuka Innovative Factory', the new facility “integrates the entire creation lifecycle, from materials development to design and production, under one roof.”

It will also act as a cultural center, “showcasing the vision of the Onitsuka Tiger brand and the art of Japanese craftsmanship to a global audience.”

The facility will collaborate closely with the Milan Design Center, the international creative headquarters of Onitsuka Tiger, and the Asics Institute of Sports Sciences, “which focuses on pioneering research in advanced sports technology.”

The facility will also strengthen the production of “high value-added footwear”, including the global 'Nippon Made' series and 'The Onitsuka' leather formal shoe line. It will also mark the brand's first foray into leather bag production, “further expanding its creative horizons.”

It also comes with an adjacent gallery to showcase rare archival pieces and exhibits “highlighting the brand's dedication to craftsmanship,” while the Onitsuka Gallery store also opens, marking the brand's first retail presence in Tottori Prefecture.

The store will offer select Nippon Made products produced at the factory, along with a custom footwear service.