At reported exchange rates, group sales rose 5 per cent in FY26, reversing a 3.9 per cent decline in the first half. The growth was driven by widespread improvement across all channels: retail sales (omnichannel) rose 11.1 percent in the second half and franchises and wholesale expanded 31.2 percent.
Andrea Baldo, CEO of Murlberry Group said the company has made “decisive progress” despite a challenging macroeconomic backdrop, adding that the turnaround strategy is gaining traction across all markets, with improved quality of sales, stronger margins and higher customer engagement.
Mulberry Group plc has reported a strong recovery in the second half of FY26, with sales rising 13.6 percent at constant exchange rates, bringing full-year growth to 5.7 percent. Profits were driven by retail and wholesale channels, along with improved digital and store performance. All regions recorded LFL growth. The 'Back to Mulberry Spirit' strategy supported margins, brand momentum and customer engagement.
Digital sales returned to growth in the second half, rising 9.2 percent, while in-store sales rose 12.5 percent, reflecting greater consumer engagement and in-store performance. For the full year, digital sales increased 1.1 percent and stores gained 2.9 percent, Mulberry said in a news release.
Regionally, all markets recorded positive comparable growth (LFL) in the second half. The United Kingdom recorded a 13.7 percent increase in retail and digital, while the United States rose 20.1 percent. Europe (excluding the United Kingdom) led with an increase of 37.8 percent and Asia Pacific advanced 20.8 percent.
The performance reflects progress under Mulberry's 'Back to Mulberry Spirit' strategy, aimed at streamlining operations, reinforcing brand identity and strengthening customer relationships. The company maintained a focus on full-price sales while reducing discounts, leading to improved gross margins.
Product and brand initiatives also contributed to the momentum. The 'Rooted in Craft' campaign boosted brand visibility, while the limited edition Bayswater sold out quickly after its launch in February. The Boston bag continued to perform well, highlighting the appeal of Mulberry's renewed product direction.
The appointment of Christopher Kane as creative director of ready-to-wear marks a strategic step to revitalize the creative direction of the brand, with new collections planned for the current financial year, the statement added.
The CEO added that the group is simplifying its business, restoring pricing discipline, strengthening customer connections and reaffirming Mulberry's position as a distinctive British lifestyle brand. He noted that early results indicate improved quality of sales, stronger margins and increasing engagement from new and existing customers.
“While we remain focused on the work ahead, we are gaining momentum at a good pace. We are confident in our strategy and our ability to build a sustainable and profitable business over the long term,” he said.
Fiber2Fashion News Desk (SG)
