“This store is more than just a store. It is a preview of the future of retail with a new concept and inventory that will inspire and complete the shopping experience. “A huge thank you to all of our talented suppliers and colleagues who dedicated their creativity, dedication and hard work to making this vision a reality,” he said. Ole Bech, retail director, Jack & Jones.
Jack & Jones has opened a multi-brand store on Oxford Street, London, marking its retail debut in the city and JJXX's first store. With an area of 1,300 m2 distributed over three floors, the store presents a modern and bright concept aimed at improving the shopping experience. The London location will serve as a model for future stores in Germany, Belgium and beyond.
The Jack & Jones and JJXX teams have put a lot of work and attention to detail into creating a new store concept that showcases products with a simple, bright and modern aesthetic, the company said in a news release.
The London store is expected to pave the way for many more multi-brand stores in markets such as Germany and Belgium, Bech added.
“I am incredibly proud and excited about this project. The opening of our first multi-brand store marks an important milestone for us. “It is the first of many Jack & Jones & JJXX stores that will open in the future,” Bech said.
Fiber2Fashion (RR) News Desk
