Coach debuted its Fall 2024 collection with a show at The James B. Duke House. The next revelation of creative director Stuart Vevers' vision of heritage reimagined by the current generation, the experience recontextualized the house's authentic New York heritage and codes of luxury through the lens of self-expression.
Further evolving Vevers' vision of American classicism juxtaposed with a youthful countercultural attitude, Fall 2024 introduced heritage archetypes in leather, denim and cotton, lovingly distressed to offer a statement on the beauty and value of garments with character. and a story. In outerwear, the house continued to draw on house icons such as the trench coat and leather and shearling jackets, while introducing a reinterpretation of the cardigan jacket in distressed materials taken from workwear. Additionally, the house explored sartorial and sartorial silhouettes, introducing tuxedo jackets and pants, contrasted with hoodies and school blazers custom embroidered with unique Coach crests and the initials and last names of the models walking in the show.
Fall 2024 continued to build on Coach (Re)Loved, its program to explore circular craftsmanship that gives a second life to Coach handbags and used materials, introducing denim, leather and shearling pieces made from materials from second hand, with patchwork in new designs. . Additionally, the house reinvented taffeta party dresses with blouses and skirts with a countercultural feel. Also as part of Vevers' vision to redefine craftsmanship through the lens of sustainability and circularity, the house continued to work with regenerative materials throughout the collection, setting new standards for everyday materials.
In leather goods, Coach debuted its New York collection, featuring the Brooklyn bag and Empire Carryall in the house's iconic leathers, bringing playful proportions to heritage silhouettes. He also introduced a new version of the Tabby bag, the Times Square Tabby, in distressed and washed nappa and velvet. The looks were completed with charms inspired by New York souvenirs, including figures of the Empire State Building and the Statue of Liberty, yellow taxis, and postcards with personalized messages written for each model.
“My vision for Fall was to explore the archetypes of luxury codes, recontextualized through the progressive spirit of today's New York,” he said. ververs. “I was inspired by the city as the setting for love stories old and new, the tension between the romantic and picturesque and the real and spontaneous that is unique here. Embracing and celebrating lovingly worn textures and repurposed materials is central to this vision. For us, it's about finding joy and purpose in being present and championing how the next generation is redefining heritage in their own way.”
Held at the James B. Duke House on New York's Upper East Side, the presentation brought Vevers' vision to life through archival-inspired Coach décor, contrasting the collection's attitude and street models. Emphasizing intimacy and spaces where everyone is free to express themselves, the show offered guests a front-row look at the collection and envisioned a “New York City Coaches Club,” along with completed ID cards. by the Coach Family upon entering the house. The soundtrack featured covers of “Moon River,” including new compositions by musical director Fabrizio Moretti of The Strokes.
A curated selection of Fall 2024 pieces is available, including the collection's Brooklyn bag and bow-motif ready-to-wear, as well as a limited run of upgraded Coach (Re)Loved bags painted with iconic Coach motifs. Coach and New York. to shop now online and at Coach SoHo and Coach House on Fifth Avenue.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Coach's Fall 2024 collection redefines New York heritage with distressed leather, denim and cotton. The (Re)Loved program continues sustainability efforts. In leather goods, the collection features playful proportions and iconic designs. Creative director Stuart Vevers emphasizes love-worn textures and celebrates the next generation redefining the legacy.
Fiber2Fashion News Desk (HU)
