China's Lanvin Group reports decline in FY25; margins show resilience

French luxury fashion house Lanvin Group has reported revenue of €240 million (~$283 million) in fiscal year 2025 (FY25), a year-on-year decline of 18 percent, as macroeconomic headwinds and ongoing transformation initiatives weighed on performance. The group, which owns Lanvin, Wolford, Sergio Rossi and St. John, said the results also reflected efforts to optimize direct-to-consumer (DTC) service and rationalize retail.

Despite the decline in revenue, the company posted year-over-year improvements in contribution profit and adjusted EBITDA, supported by tighter cost control and a more focused operating model. Adjusted EBITDA improved to -€90 million from -€94 million in FY24, while contribution loss narrowed to €31 million from €34 million.

Lanvin Group has reported revenue of €240 million (~$283 million) in FY25, down 18 percent year-on-year due to weak demand and ongoing transformation. Adjusted EBITDA improved to -€90 million, while the contribution loss narrowed. DTC accounted for 68 percent of sales. St. John remained stable, while Lanvin and Wolford showed improvement in the second half thanks to retail optimization and cost control measures.

“2025 was a year of disciplined execution and strategic progress. While the macroeconomic environment remained challenging, we continued to advance our transformation initiatives, streamlining our operations and reinforcing the long-term positioning of our brands,” he said Zhen Huang, president of the Lanvin Group. “We are encouraged by the improving momentum in the second half and remain confident in the Group's ability to deliver sustainable growth over time.”

DTC remained the dominant sales channel, accounting for 68 percent of total revenue. The group noted improving trends at Lanvin and Wolford in the second half, indicating early gains thanks to operational and business adjustments, Lanvin Group said in a press release.

Regionally, North America showed relative resilience, driven by St. John, while Europe, the Middle East and Africa (EMEA) and China experienced weaker demand. The group highlighted a sequential improvement in performance in the second half of the year, helped by brand repositioning and retail optimization.

On the brand front, Lanvin's revenue fell 30 percent to €58 million, reflecting continued repositioning and adjustments to the store network, although the first signs of recovery emerged under new creative direction. Wolford recorded a 14 per cent drop to €76 million, with a recovery in the second half supported by better product availability and a 19 per cent rise in wholesale.

Sergio Rossi's revenue fell 30 percent to 30 million euros amid cautious consumer sentiment and an ongoing restructuring, while St. John's remained relatively stable, with revenue falling just 1 percent to 78 million euros. The brand delivered strong performance in North America, supported by wholesale and e-commerce growth of 14 percent and 25 percent, respectively.

Gross profit stood at €140 million, with margins remaining relatively stable at 58 percent, supported by disciplined pricing and a better inventory mix despite lower volumes.

Strategically, the group continued to rationalize its portfolio and retail presence, including selective store closures and the separation of Caruso, sharpening its focus on leading luxury brands. Leadership appointments across the portfolio, including Barbara Werschine at Lanvin, Marco Pozzo at Wolford and Mandy West at St John, also aimed to strengthen execution.

Looking ahead, the Lanvin Group expects to build on the progress made in the second half of 2025, with its transformation program nearing completion in 2026. While acknowledging continued market uncertainty, the company said its recent actions have established a stronger foundation for long-term sustainable growth.

Fiber2Fashion News Desk (SG)

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