Boss will showcase sustainable development of NovaPoly yarn at Australian Open this month

It may not seem like tennis weather in the northern hemisphere, but with Australia's summer in full swing, the Australian Open is making global headlines and also showcasing materials technology that will have a big impact in Europe and America later this year.

This month, at the first major international tennis tournament of the year, Boss introduces NovaPoly yarn: a recycled alternative to virgin polyester “with the potential to inspire industry progress in textile innovation and advanced performance.”

Developed in collaboration with Jiaren Chemical Recycling and NBC LLC, it is claimed to be “more than just a thread” and is “an example of Boss' commitment to shaping the future of fashion.”

It features a special additive that accelerates degradability compared to conventional polyester fibers, making it biodegradable in an anaerobic active microbial environment.

Boss brand ambassadors will showcase the yarn in their tennis looks during the game in Melbourne this month with Taylor Fritz and Matteo Berrettini set to wear key yarn pieces on court, including t-shirts, shorts and caps.

Hugo Boss said “this marks an important moment” in the brand's journey as it “reinforces its position as a forward-thinking brand, complementing the company's ongoing efforts to develop alternatives to conventional polyester and polyamide fibers and aligning with its commitment to driving progress through innovation and advanced materials.”

The fiber is manufactured from recycled textile waste from the pre- and post-consumer phases and modified with an additive.

Boss will “highlight the craftsmanship and innovative approach of NovaPoly yarn through authentic storytelling, athlete endorsements and dynamic visuals in the collection's campaign.”

Designs using the fiber will also be available online, in-store and through select wholesale retail partners worldwide starting this month.