bluesign Denim Initiative to Expand Globally with Launch of Talks Series

In a historic move to drive sustainable fashion, bluesign Denim Initiative has announced its global expansion and the launch of the 'bluesign Talks Series', kicking off with an inaugural event at Kingpins Amsterdam on April 24, 2024. The bluesign Talks Series has The objective is to promote dialogue and collaboration and highlight the bluesign Denim products of the participating brands.

The event will delve into sustainability issues crucial to the denim industry. Attendees will have the opportunity to participate in discussions about the Denim bluesign concept, explore the benefits it offers, delve deeper into the product's carbon footprint and learn about the innovative Digital Product Passport initiative. The series will also cover compliance strategies in light of the upcoming EU Regulation. This event offers a unique opportunity to interact with the initiative's CEO, Daniel Rufenach.

The bluesign Denim Initiative launches the 'bluesign Talks Series' event at Kingpins Amsterdam on April 24, 2024, which aims to promote sustainable fashion. Leading denim brands and manufacturers around the world have joined the initiative to increase the availability of bluesign approved denim, signaling a shift towards more sustainable practices.

Since its inception in March 2023, the bluesign Denim initiative has secured participation from leading denim brands, manufacturers and material producers with the collective goal of increasing the availability of bluesign-approved denim, bluesign said in a press release.

The bluesign Denim label, recognized on products around the world, marks an important step forward in promoting sustainable and ethical denim production practices. This initiative marks a fundamental shift in the industry towards greater sustainability, with a presence that extends from production centers to consumer markets around the world.

In North America, its notable partners include Madewell, Everlane, and Reformation. The initiative's reach in Europe extends to collaborations with manufacturers such as Pure Denim and ISKO, along with a strong partnership with European chemical suppliers, including Officina 39, Rudolf, Zaitex, Soko Chimica, Dystar, Archroma and CHT, and the European laundry partner SANKO Tekstil. Isletmeleri-Martelli Branch. Asia's contributions are enhanced by partnerships with Saitex, Advance Denim, Prosperity Textiles and Indian manufacturer Anubha Industries.

Fiber2Fashion News Desk (DP)




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