Bianca Saunders, winner of the 2021 ANDAM Fashion Prize, opted for an intimate cocktail party at the Norwegian Rain & T-Michael store in the Marais district of Paris to reveal her fall 2024 collection, the first time she has presented it at the female calendar.
Saunders said that while she would love to be known as a men's designer, she wanted to open the brand to female buyers in line with the more unisex fit and proportions she introduced this season.
An inspiration of the season was bodybuilders, with curved seams that reference the way clothing adapts to muscular volumes, giving rolled shoulders to their signature jackets, jeans deformed around the legs, and graphic T-shirts and plaid shirts. along the chest.
The more intimate format was also an opportunity to examine the details he paid close attention to this season, such as the elegant knife pleats that enliven a white shirt or get the full experience of a juicy red jacket made from a shiny coated fabric that, As she said, she was inspired. from Pierre Cardin's iconic Space Age collection.
“I don't think all collections require an exhibition about it. It depends on what our approach is. This season, my focus was more on the manufacturing and how it looks on both genders. “After doing press stuff like dressing Usher at the Met Gala, for a brand my size, I have to be more strategic,” Saunders told WWD.
For more Paris Fashion Week reviews, click here.
