The collection emphasizes versatility with unisex pieces, inspired by iconic garments such as abayas and headscarves. It incorporates modern elements while maintaining the essence of traditional designs, offering a range of stylish options, from comfortable loungewear to sportswear. Highlights include the football-inspired blokecore t-shirt, featuring a bold adidas sportswear graphic and a premium flat-knit ribbed collar, capturing the fun spirit of self-expression and experimentation.
Adidas hosted its first regional show in partnership with Saudi brand Kaf by Kaf, revealing the SS25 sportswear collection ahead of Riyadh Fashion Week. Designed by Kawthar Alhoraish, it fuses traditional Saudi clothing with contemporary athletic style, featuring versatile pieces such as abayas, headscarves and performance clothing, combining creativity, heritage and modern fashion.
The Classic Sports T-Shirt stands out with its vibrant all-over print and classic ribbed details, making it a versatile staple for any wardrobe. Complementing this are classic sweatpants, which combine comfort with modern aesthetics, with cargo pockets and zippered side pockets for greater practicality.
For modern modesty, the elongated abaya offers full coverage with an open-front design, combining solid-color panels with vibrant prints and classic adidas 3-stripe branding. Additionally, the collection includes a lightweight headscarf made from airy materials for a comfortable fit, along with a long dress featuring a sporty flat-knit V-neck collar, racerback design and practical side pockets.
Bilal Fares, senior vice president and general manager of adidas EMC, shared his excitement: “We are proud to have hosted our first regional show. Through our partnership with Saudi Fashion Commission and Kaf by Kaf, this continues our strong ambitions and commitment to continually empower local talent within the Kingdom. We look forward to getting to work with our partners, ensuring we create a great localized product offering to our consumers.”
Kawthar Alhoraish, founder and designer of Kaf by Kafcommented: “This global collection is a celebration of our shared values: creativity and heritage. With adidas, we've created designs that celebrate our traditions while adding a contemporary fashion twist to sportswear. “It is not just about fashion, but about creating pieces that embody the spirit of Saudi Arabia, combining style, comfort and cultural identity perfectly.”
The SS25 sportswear collection exemplifies adidas' commitment to empowering local talent and celebrating the dynamic intersection of fashion and sports, igniting passion for Saudi Arabia's rich cultural heritage.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
