Tennis star Eugenie Bouchard believes the sport's sex appeal influenced its popularity


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Eugenie Bouchard has won almost 300 matches in her career and came very close to winning at Wimbledon in 2014, and she recently revealed she owes the sport much more in her life.

In 2017, Bouchard found herself involved in a viral bet when she made a deal with a fan: if the Atlanta Falcons lost the Super Bowl to the New England Patriots, they would go on a date. And that's exactly what they did.

Bouchard also parlayed her tennis career into an appearance in Sports Illustrated's swimsuit issue.

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Genie Bouchard at SI The Party at XS at Wynn Las Vegas on February 10, 2024, in Las Vegas. (Christopher Polk/Billboard via Getty Images)

She said in a recent podcast interview that tennis helped her open up to her sexual attractiveness.

“Tennis, first and foremost, is a great sport for sex appeal,” the Canadian-born tennis star said on “Not Alone, a Podcast with Valeria Lipovetsky.” “We wear short skirts. We wear tank tops. It's fun to turn on the TV and watch that.

“Immediately, I was able to get great marketing offers off the court. I was asked to appear in Sports Illustrated Swiming several times. Exploring that path was definitely on my bucket list. It's definitely part of who I am because I think it's great.”

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Eugenie Bouchard in Mexico

Eugenie Bouchard of Canada arrives on the red carpet for the players' party ahead of the 2022 WTA Guadalajara Open Akron on October 15, 2022, in Zapopan, Mexico. (Robert Prange/Getty Images)

Bouchard added that she found herself enjoying the attention more and more and began exploring the idea of ​​coming out of her shell.

“Just increasing my fan base, my audience, which, in turn, helps me get better brand deals, better sponsorships. Not just in a personal way for me, 'Okay, I can actually make more money with this', but in a general sense way: “Okay, we have someone who is maybe a casual fan who will come to the Miami Open to see me play. That's good for tennis in general, for women's tennis and for tennis.” women's sports. That's good for everything.”

Bouchard, 30, is now ranked No. 522 in the WTA.

Eugene Bouchard at the Dallas Open

Eugenie Bouchard hits a backhand during the Dallas Open Women's Tennis Classic on February 3, 2024, at the Styslinger/Altec Tennis Complex in Dallas, Texas. (George Walker/Icon Sportswire via Getty Images)

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He recently reached the quarterfinals of the ITF/USTA W75.

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