Hollywood actor Michael B. Jordan will design a kit for Premier League club Bournemouth, club owner Bill Foley said on Friday.
Jordan led a minority ownership group that invested in Bournemouth when majority owner Foley, owner of the Vegas Golden Knights NHL team, took over the club along with the Black Knight Football Club consortium in December 2022.
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Foley said in a interview with CBS Sports that the new kit “will go on sale shortly.”
“Mike is a great guy,” Foley said. “He is an ordinary and down-to-earth individual. He has no stars in his eyes. He loves football.
“He’s really helping us in terms of international marketing and marketing in the U.S. He’s designing a kit that will go on sale shortly.
“He’s committed and we love having him. I think he’ll be in Bournemouth today and tomorrow to watch practice. He’s committed and it’s good to have him, he’s a fantastic guy.”
Jordan is best known for his role in Marvel’s Black Panther films, as well as being the lead actor in the Creed films, which are part of Sylvester Stallone’s Rocky franchise.
Bournemouth’s kit has been supplied by English sportswear manufacturer Umbro since the 2017-18 season, with the two parties agreeing a new five-year extension in 2021.
The south coast club, who are 12th in the Premier League table, travel to Loftus Road to face QPR in the FA Cup third round on Saturday.