Former President Trump has joined TikTok, the embattled Chinese-owned social media platform he once tried to ban during his years in the White House.
The presumptive Republican presidential nominee's first post on TikTok was a launch video Saturday night on a verified account, @realDonaldTrump, showing him greeting fans at an Ultimate Fighting Championship (UFC) fight in Newark, New Jersey. , which he attended a couple of hours before.
“The president is now on TikTok,” UFC CEO and Trump friend Dana White said while introducing the former president in the video.
“I'm honored,” Trump responded in the video. The song “American Bad A–” by Kid Rock can be heard in the background.
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Former President Trump smiles at Dana White while attending the UFC 302 mixed martial arts event on Saturday, June 1, 2024 in Newark, New Jersey. (AP Photo/Frank Franklin II)
The move appears to be an effort to connect with younger voters who frequent the app, as Trump faces President Biden in a 2024 election rematch. The main super PAC supporting Trump, MAGA Inc., joined TikTok a couple of weeks ago. The site has approximately 170 million users in the US.
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The app appears to be friendly territory for the former president, with about twice as many pro-Trump posts compared to pro-Biden posts on the site, according to recent reports from the New York Times and Puck, which cited internal TikTok analytics.
Biden's 2024 re-election campaign joined TikTok in February, but the president signed a law in April forcing TikTok's Chinese owner to sell the app within a year or face a US ban.
Donald Trump waves to the crowd at the UFC 302 event at the Prudential Center on June 1, 2024 in Newark. (Jeff Bottari/Zuffa LLC via Getty Images)
Trump, in 2020, during his last year as president, attempted to ban the app from the US market on national security grounds. His executive order was ultimately blocked in federal court.
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Trump changed his mind this year and came out against Biden's potential TikTok ban.
Some former top Trump advisers, including former senior adviser Kellyanne Conway and David Urban, have spoken out in favor of TikTok on Capitol Hill.
Still, many Republicans continue to criticize the popular app and urge its China-based parent company to divest.
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