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Allie Hoffman's “The Feels” mixer aims to foster deeper connections in modern dating in an unorthodox process that costs up to $200 per person.
At an event attended by USA Today on October 22, Hoffman spoke about the state of modern dating and how he hopes his show, which he founded in 2022, can help people connect more easily with others.
“It feels really tough out there and we really think it's our fault,” Hoffman said. “I don't think that's true. I think there are some macro-level forces that are affecting us, that are creating where we are now. And I'm here to undo a lot of that.”
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Allie Hoffman described how modern dating has been hindered by capitalism, technology and pop culture. (iStock)
The process, which occurs at different levels, involves participants being paired across the room. The couple is then offered a discussion topic with topics ranging from “What do you do?” to “How do you show and receive affection?” to encourage communication. Each conversation would end with some form of physical interaction, such as a “finger stroke,” a hug, or prolonged eye contact.
The Tier 1 event costs approximately $90 to $100 per person, while the Tier 2 event, which includes a survey and more personalized correspondence, can cost up to approximately $200 per person.
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Hoffman argued at a Level 2 event in Los Angeles that capitalism, technology and pop culture have diminished the interpersonal skills needed for dating and reduced relationships to transactional exchanges based on unrealistic expectations. He said an authentic connection is key to solving the problem.

“The Feels” has participants pair up for intimate conversations and physical interactions. (iStock)
“It is an act of true rebellion to choose to be truly present with another being,” Hoffman said. “I'm really interested in how we can chart paths back to that.”
Although his event is a response to the problems of modern dating, Hoffman said he doesn't believe The Feels is intended to help people find “the one.” Instead, she hopes people can use The Feels to practice emotional vulnerability with others.
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“For me, the dream is for people to get off the mat and into the world. For them to ask deeper, more open-ended questions. For them to stop and say, 'I just want to reflect positively on you.' They stop and say, 'Hey, can we hold each other a little longer?'” Hoffman said. “It's not about meeting the love of your life. It's about learning new tools.”

Hoffman said finding a soulmate wasn't the main goal of “The Feels.” (iStock)
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Fox News Digital has contacted The Feels for comment.






