January 14 will mark 100 days since Hamas kidnapped approximately 240 hostages from the Nova music festival. Among the hostages was Hersh Goldberg-Polin, who is still captive.
Every day since her son was taken into captivity, Rachel Goldberg has written the number of days that have passed since he was taken on a piece of duct tape and placed on her chest, above her heart. Now she is asking the public to join her.
The Bring Hersh Home campaign is launching an effort called “Hostages in the Heart.” Goldberg has asked the public on January 14, 2023 to write the number “100” on a piece of tape and stick it on their shirts near their hearts, just as he has done for so many days and will continue to do until his son returns to home.
This undated photo provided by Rachel Goldberg shows her with her son Hersh Goldberg-Polin. The 23-year-old American citizen was last seen being loaded by Hamas militants into the back of a van along with other hostages kidnapped at a music festival in the western Negev Desert on October 7. (Courtesy of Rachel Goldberg via AP)
“For 100 days, I have unfortunately had to repeat the same habit every morning, watching the numbers grow day after day while I tape them to my shirt,” Rachel Goldberg said in a press release obtained by Fox News. “I don't want to do this one more day, but as long as Hersh continues to be stolen, I will continue to record on my chest the number of days he has been gone. I ask that by day 100, please join me in helping us continue to raise awareness that “More than 130 hostages continue to suffer in captivity and must be released immediately.”
On that day, the number will be representative of how many days your son and many others have been in captivity.
Those who have been freed, mainly as a result of a ceasefire agreement in November 2023, have revealed horrific accounts of the things they endured while in captivity.
Goldberg hopes to get a million people involved in this effort.
Rachel Goldberg is asking the public to join her in wearing the number “100” on a piece of ribbon to commemorate her son's 100th day in Hamas captivity. (Noam Galai/Getty Images)
You can share photos on social media with the hashtags #Bring_Hersh_Home and #BringThemHomeNow to show your support and help raise awareness.
The IDF believes there are still 132 hostages held by Hamas in Gaza to date.
