The name “Barbie” seems to have been on everyone's lips since the hit movie debuted in theaters in the summer of 2023.
The dolls, however, have been around since 1959 and now the brand has announced a new line for its Race of the Year collection.
This year, the Mattel brand toy will have four new dolls focused on women in cinema.
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The four new Barbie dolls represent four different film careers: studio executive, director, cinematographer and movie star.
The idea came after Greta Gerwig's hit movie “Barbie,” which made Gerwig the first female director in history with a billion-dollar movie, according to the brand.
Barbie has launched the 2024 Career of the Year collection, which includes four jobs in the film industry. (Mattel)
Studio Executive Barbie is a doll wearing a blue jacket and leather skirt, black heels, and yellow sunglasses with a smartphone in her hand.
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Director Barbie is wearing a denim jumpsuit and bright pink sneakers with a visor on her neck, yellow headphones on her head, and a script in her hand.
Director Barbie wears a denim overall and carries a movie script. (Mattel)
Cinematographer Barbie is wearing a purple t-shirt that says, “Chase dreams.”
He wears black leopard-print pants and white sneakers, and carries a splint.
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Lastly, movie star Barbie wears a long sequin dress with a necklace and holds a trophy.
Cinematographer Barbie is holding a marker and wearing black leather pants. (Mattel)
The dolls, which are currently available online at the Mattel Shop for $49.99, are part of Barbie's Race of the Year collection, which began in 2010.
“Barbie continues to take on culturally relevant and aspirational roles in fields where women are underrepresented.”
Some of the other topics included the architect in 2011, a Mars explorer in 2013, the judge in 2019, a presidential campaign team in 2020, and the green leadership team in 2022, among others.
Studio executive Barbie wears a jacket and skirt and carries a smartphone in her hand. (Mattel)
The brand said in a press release that Barbie continues to launch new “Race of the Year” collections to “show girls [that] They can be anything.”
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“Barbie continues to balance the Career of the Year lineup with careers that resonate with the culture, as well as roles we know kids love and see in their everyday lives, such as teacher, doctor and veterinarian,” the brand noted.
“Barbie continues to take on culturally relevant and aspirational roles in fields where women are underrepresented.”
Movie star Barbie wears a sequin dress and has loose dark hair. (Mattel)
The statement also noted that Barbie continues to strive to inspire “limitless potential in every girl.”
“Barbie,” the movie, recently won the top prize for “Film and Box Office Achievement” at the 2024 Golden Globes.
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Margot Robbie, who played Barbie, dedicated the award to the fans who came to the theaters and said the film was “made with love.”
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