A Democratic super PAC is spending $1 million on a campaign to pay social media content creators to post pro-Biden messages.
POLITICO informed the PAC, US Prioritiessupports President Biden's re-election and is recruiting 150 creators on TikTok and Instagram to attract young voters ahead of the 2024 elections.
Danielle Butterfield, executive director of Priorities, told POLITICO that they are using influencers to spread pro-Biden messages in key states such as Pennsylvania, Wisconsin, Michigan, Arizona and Georgia.
“As we look ahead to 2024, we felt it was important to reach voters where they spent their time,” Butterfield said. “We will be very successful in marketing Biden's accomplishments when we can anchor them in terms of impact and real people and put some personality behind what Biden's accomplishments are doing.”
TikTok and Instagram influencers are paid to post pro-Biden content. ((Photo by Costfoto/NurPhoto via Getty Images))
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A November NBC poll found one in five voters They use TikTok daily and a higher proportion of young women and people of color use the app regularly. He also found that Democrats and independents are more likely to use the app regularly compared to Republicans.
Fox News' Lisa Boothe noted that exit polls showed Biden winning young voters by double digits in the 2020 presidential election, but recent polls have changed to show former President Trump winning in the demographic. or significantly closes the gap.
A recent USA TODAY/Suffolk University poll found Trump leading Biden among voters under 35 by 37%-33%.
“There's also a gender divide among younger voters: Women, you know, are more liberal and men tend to be more moderate and conservative,” Boothe said on “The Big Weekend Show.” “So be careful with young voters. [They] “We might be surprised if these trends continue.”
Co-host Tomi Lahren said she doesn't think Biden will do as well with young voters because they are unhappy with him and his age.
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He added that if Biden is not the 2024 Democratic nominee and Democrats talk about issues like student loan forgiveness, Roe v. Wade and climate change, “young people are going to go out and vote for that no matter how many right-wing influencers they have.” try to cultivate yourself.”
Former Rep. Jason Chaffetz, R-Utah, said he was concerned about the Republican response to Democrats' use of social media influencers.
BRAZIL – 08/06/2021: In this photo illustration, the Instagram logo is seen displayed on a smartphone. ((Photo illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images))
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“They're going to use TikTok and other ways to communicate. But what are the Republicans going to do?” she asked. “This is the big question.”
