Colorado Buffaloes Head coach Deion Sanders has never shied away from confronting members of the media, and on Tuesday, he took aim at certain reporters he said were “envious and jealous” since college football's new landscape has allowed players to make “more money than you guys.”
During a press conference prior to Colorado's first game Big 12 Showdown On 14 Years, Sanders was asked about his relationship with two-way star Travis Hunter, specifically what “life lessons” Coach Prime has shared with him during their fishing trips together.
Colorado wide receiver Travis Hunter, #12, celebrates after catching a touchdown pass as wide receiver Jimmy Horn Jr., #5, joins in during the second half of an NCAA college football game against Colorado State on Saturday, Sept. 14, 2024 in Fort Collins, Colo. (AP Photo/David Zalubowski)
Sanders began his answer by saying that they talk about “everything” and added that he has a close relationship with all of his players. However, he took advantage of the question to change the subject.
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“When I say I truly love these guys, it's because I truly love them. It's not about what they can do for me on the football field, but what I can do for them in life. They are football players. Some of these guys will definitely become professionals. I just want to equip them with the weapons to make a living because football has changed,” he began.
“The landscape has changed in football. There was a time when you never attacked. college players Now they're making more money than you. And some of you are envious and jealous about that, so you're on the attack. It was a hands-off situation for a college player because he was an amateur. Remember that, guys? Now it's a hands-off situation, go after them. Any way you want. 'They're making more money than me and I'm mad about it. I'm upset about it.'”
Sanders went on to add that college football players are still young and susceptible to “slander.”
Colorado head coach Deion Sanders reviews the video board in the first half of an NCAA college football game against Colorado State on Saturday, Sept. 14, 2024, in Fort Collins, Colo. (AP Photo/David Zalubowski)
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“When you attack them, you attack them, you attack them, these guys are sensitive. They've never been attacked… They haven't been through what a grown man… what I've been going through with you guys for years… they haven't done that. So it is what it is.”
“I know you're going to do your job and do what you have to do, but your job doesn't say 'attack'. If they didn't play well, leave it at that. But the personal stuff, leave it on the personal level, because if we start changing the script, you're not going to like it.”
Sanders ended his remarks by saying: calling Hunter a “great kid.”
Colorado head coach Deion Sanders looks on as players warm up before an NCAA college football game against Colorado State on Saturday, Sept. 14, 2024, in Fort Collins, Colo. (AP Photo/David Zalubowski)
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Colorado will do it Play Baylor Saturday night for the team's first conference game of the season, but Sanders said they are treating this matchup like any other game.
“We know we have to win no matter who's on the other side,” he said Tuesday. “But no, we don't say, 'Oh, this is a conference game. We have to try harder.' If you have to try harder, you shouldn't try harder anyway.”
The Associated Press contributed to this report.
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