President Biden’s campaign is doubling down on its Jan. 6-related attacks on former President Trump in the coming weeks following the poor performance of the White House’s “Bidenomy” messaging.
Biden will launch the new wave of attacks on Friday, framing Trump as a threat to democracy during a speech in Valley Forge, Pennsylvania. Senior campaign officials highlighted the venue’s connection to George Washington and Trump’s attempts to cling to power, contradicting Washington’s willingness to step down from office, according to Axios.
“Over the last three years, MAGA Republicans haven’t shied away from the big lie — they’ve doubled down,” Biden campaign manager Julie Chávez Rodríguez told NBC News.
Biden has given speeches on the January 6 anniversary in both 2022 and 2023, but refrained from mentioning Trump on both occasions. He is expected to take a different approach on Friday.
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President Biden’s campaign is doubling down on its Jan. 6-related attacks on former President Trump in the coming weeks following the collapse of the White House’s “Bidenomy” message. (Yuri Gripas/Abaca/Bloomberg via Getty Images)
Biden’s campaign is reflecting the shift with a new ad focused on Trump and January 6.
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“We are all asked right now: What will we do to maintain our democracy?” Biden says in the ad. “History is watching us. The world is watching us. And most importantly, our children and grandchildren will hold us accountable.”
“This announcement serves as a very real reminder that this election could very well determine the very fate of American democracy,” Rodriguez told reporters.
President Biden has given speeches on the January 6th anniversary in both 2022 and 2023, but refrained from mentioning former President Trump on both occasions. (AP Photo/Julio Cortez, File)
The shift in messaging comes after the White House’s “Bidenomics” campaign failed with voters amid still-rising inflation.
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Biden had abandoned the use of the term in his speeches at the end of November, following a chorus of criticism within his own party.
“Whoever came up with the Bidenomics slogan should be fired,” an unnamed Democratic strategist told NBC at the time. “It’s probably the worst message you can imagine.”
Former President Trump’s campaign is enjoying a surge of support among Republicans due to the legal cases against him. (Sean Rayford/Getty Images)
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Meanwhile, Trump’s campaign is moving toward the Republican primary, gaining momentum largely due to criminal cases against him and recent state decisions to eliminate him from the primary.
