Fashion and functionality must go hand in hand
By focusing on comfort, durability and aesthetic appeal, these brands are setting new standards in the sportswear industry, proving that you don't have to sacrifice style for functionality or vice versa.
In the ever-changing world of sportswear, brands are pushing the boundaries of design to fuse style with functionality. Each brand brings a unique approach to creating sportswear that looks great and performs exceptionally well.
Prithvi Bhagat, Founder of STRCH India, highlights the brand’s commitment to harmonizing fashion and function. “We believe that fashion and function are not mutually exclusive,” explains Bhagat. “We create activewear that excels in performance during the toughest workouts while making you feel confident and stylish.” The brand is dedicated to innovation and inclusivity, aiming to offer the softest and most comfortable activewear. This ensures that their clothing not only supports an active lifestyle but also makes a statement. “Whether you’re hitting the gym or running errands, our activewear is designed to make you move, feel good and look even better,” adds Bhagat.
The brand’s mission is to revolutionize the sportswear industry by bridging the gap between style and performance. “Sportswear should allow you to perform at your best and express your personal style,” says Bhagat. “Our clothing is designed to be both functional and fashionable, because we believe you shouldn’t have to choose between the two.” STRCH apparel is designed to move with you, giving you comfort and confidence whether you’re pushing the boundaries or finding your groove.
On the other hand, Krishna Chandak, co-founder of TEGO, highlights the growing demand for versatile garments that seamlessly adapt to various aspects of daily life. “We see that our consumers are increasingly looking for versatile garments,” says Chandak. “This demand makes it imperative for us to create products with diverse use cases.” TEGO is at the forefront of integrating emerging technologies and new fabric developments to design garments that combine high performance with aesthetic appeal for everyday use.
Chandak explains, “With advanced technology and integration of natural fibres, we aim to deliver durability, performance and style.” TEGO’s focus is on enhancing natural fibres to create sportswear that not only performs well but also maintains a stylish look. This innovative approach ensures that their garments meet the needs of modern consumers who seek functionality without compromising on fashion.
By focusing on comfort, durability and aesthetic appeal, these brands are setting new standards in the sportswear industry, proving that you don't have to sacrifice style for functionality or vice versa.
