Taco Bell hosted its own Apple-style showcase last Friday (February 9), showing off a variety of strange new menu items.
Liz Matthews, Taco Bell's global director of food innovation, presented the show in front of a live audience, which was also streamed on YouTube to hundreds of thousands of viewers.
“We've had our fair share of mistakes, but now I want to share with you what's really happening behind the doors of the test kitchen that I'm really excited about,” Matthews said to a room full of people.
She then revealed new vegan and coffee options, chocolate tacos made in partnership with ice cream chain Salt & Straw, and a Mountain Dew Baja Blast-inspired dessert cake.