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Charlotte Tilbury's new campaign takes inspiration from sensual film noir, starring British supermodels Kate Moss, 50, and Jourdan Dunn, 34.
Known for its hyper-glamour, the campaign celebrates Tilbury's new Exagger-eyes Volume mascara: a new formula that promises lift and volume for 28 hours.
The bold campaign is inspired by the dark and dramatic world of film noir, and features the brand's “beauty muses” including Charlotte's niece, Bella Tilbury.
“Charlotte and I have been best friends for over 30 years,” says Moss, “but her constant vision and creativity continues to amaze me. This shoot was no exception. Stepping into her film noir world blew me away. It was like being on an iconic Hollywood set.”
For the campaign, each muse adopted a different persona, including the 'private detective', the 'seductress' and the 'stress-free lady', the campaign has the charm of retro femme fatales.
“Playing the role of the stress-free femme fatale who brings Charlotte’s film noir vision to life made me feel like a Hollywood movie siren,” says Dunn. “I was hoping Charlotte would let me keep that 1950s Cadillac… maybe next time!”
Tilbury is a brand with British roots that focuses on British icons to promote its brand. Kate Moss has been the face of Charlotte Tilbury since the brand's inception, having first worked with the makeup artist in the 1990s.
