Jimmy John's launches 'Picklewich' with giant slices of pickles instead of bread

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Jimmy John's has launched a new sandwich that features giant slices of pickles instead of bread.

On October 24, the beloved sandwich shop revealed the newest, limited-time item on its menu: The Picklewich. However, unlike the brand's usual sandwiches, this meal will have all of its ingredients sandwiched between two halves of a kosher pickle.

According to a press release, the Picklewich comes in two different options. One option is The Vito Picklewich, which includes salami and capocollo, topped with provolone cheese, lettuce, tomato, onion, oil and vinegar, and oregano and basil.

The second option is The Turkey Picklewich, which has slices of Jimmy John's premium turkey and provolone cheese between two pickle halves. The sandwich is also completed with sliced ​​lettuce and tomato.

Each of these sandwich options comes with a unique bag of chips. The brand is bringing back its beloved Pickle Jimmy Chips, which feature “salty, sour, dilly, and delicious pickle flavor added to classic Jimmy Chips,” as stated in the press release.

The Picklewich will officially launch at Jimmy John's on Monday, October 28. However, the sandwich will only be available until November 14, which is National Pickle Day.

Jimmy John's is also offering a deal to reward members, who will get 50 percent off Picklewich when they purchase any eight-inch sandwich on November 3, which is National Sandwich Day.

In addition to The Picklewich deal, Rewards members can make any eight-inch sandwich order a combo, which includes a bag of Jimmy Chips and a drink, for free, starting November 3. The deal, which will be offered until the end of December, can only be used on orders placed after 2:00 p.m.

The limited addition to Jimmy John's menu comes after a different pickle sandwich went viral this summer, and another such dish was served at Seven Brothers Gourmet Food Market on Long Island.

The sandwich, which was first created in January, includes cold cuts, cheese, bacon, lettuce and tomato, all inside two halves of a pickle, with the insides removed.

After a TikTok video of Gabby Palmisano (@gabbyparmesan) eating the sandwich went viral in May, people rushed to purchase it at Seven Brothers Gourmet Food Market.

“There are days when the lines close outside,” said Stephanie Kemp, social media manager for Seven Brothers. Today back in July. “So some days there could probably be 50 to 60 people in line waiting for about an hour.”



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