(L to R): Vandana Jain from Gurugram, Sophia Machado from Mumbai and Priyanka Biswas Kundu from Kolkata are the winners
The MAGGI Apna Food Business programme underlines the brand's commitment to supporting culinary talent and fostering innovation in the food industry.
MAGGI has proudly announced the winners of the second edition of MAGGI Apna Food Business, a programme designed to equip aspiring culinary content creators with the skills and knowledge to create and monetise their own food channels. This year’s edition reached over 20 million aspiring culinary content creators and provided over 50,000 participants with the experience needed to start their own online food channels.
After two intense months of training with some of India’s most prominent food influencers including Kabita Singh (KabitasKitchen), Madhura Bachal (MadhurasRecipe), Teja Paruchuri (Vismai Foods) and Tanhisikha Mukherjee (Tanhir Paakshala) along with experts from YouTube and META, 10 deserving winners were awarded Rs. 5 Lakhs each in seed capital to build their content businesses. The distinguished food entrepreneurs who made it to the coveted list are Sophia Machado, Shreya Rao, Trashika Dsena, Ashneet Kaur Anand and Sheetal Pednekar from Mumbai; Priyanka Kundu Biswas from Kolkata; Shailaja Nair from Trivandrum; Pinky Daswani from Pune; Vandana Jain from Gurugram; and Benisha Martin from Mumbai/Hyderabad.
Priyanka Kundu Biswas from Kolkata expressed her gratitude and excitement, “Apna Food Business was a game changer for me, allowing me to turn my culinary passion into a thriving venture. The expert guidance and valuable insights from the initiative helped me hone my skills and connect with a wider audience. With Apna Food Business, I discovered a supportive community and the confidence to pursue my dreams. It is a journey that has not only transformed my business but also my life. I am forever grateful for the opportunity to be a part of this amazing initiative.”
This initiative underlines MAGGI's commitment to supporting culinary talent and fostering innovation in the food industry.
Commenting on the success of the show, Rajat Jain, Divisional Director, Foods, Nestlé India, said, “I would like to congratulate the winners of this edition of MAGGI Apna Food Business. Over the years, MAGGI has become a symbol of empowerment, innovation and celebration of culinary arts. ‘MAGGI Apna Food Business’ is yet another testament to our unwavering commitment towards celebrating chefs and being their allies. It gives us immense pleasure to have contributed in turning their dreams into reality. I would also like to express my gratitude to our partners at India Food Network who played a pivotal role in the seamless execution of the second season of MAGGI Apna Food Business.”
Sophia Machado from Mumbai shared her experience, “Apna Food Business 2.0 has been a whirlwind of excitement and growth! From the workshops to the mentorship, every moment was thrilling. Presenting my business plan in front of a panel was a dream come true. Making it to the top 10 winners is mind-blowing and I am grateful for this journey. Apna Food Business has ignited a flame within me and I am eager to share my passion with the world, one recipe at a time.”
For over four decades, MAGGI has inspired countless Indians, fostering culinary curiosity and innovation. Through its wide range of products, MAGGI has enabled chefs and food entrepreneurs to create dishes that brighten people’s lives on a daily basis. The MAGGI Apna Food Business initiative, a part of the Desh Ke Liye 2 Minute campaign, continues to be an ideal platform to nurture the talent of budding culinary content creators.
Vandana Jain from Gurugram expressed her gratitude and excitement, “I am grateful for the opportunity. MAGGI India and Apna Food Business have opened the doors to a new culinary journey for me! I am excited to be an AFB finalist and can’t wait to see where this path takes me. My passion has been ignited and I am now motivated to spread the joy of food with others. Thank you for believing in me, MAGGI India and Apna Food Business! Here’s to a future filled with flavour.”
The success of the MAGGI Apna Food Business program highlights MAGGI’s role as an ally to chefs and food enthusiasts, helping them turn their culinary dreams into reality and fostering a supportive community of innovative food content creators.
