White House Adds Generic Drugs to TrumpRx Direct-to-Consumer Site


President Donald Trump speaks to introduce the TrumpRx website in the South Court Auditorium of the White House in Washington, February 5, 2026.

Saul Loeb | afp | fake images

The Trump administration said Monday that it is adding generic drugs to its direct-to-consumer drug sales website, TrumpRx, in a bid to expand a platform that is key to his administration's efforts to reduce prescription drug costs in the US.

The administration is adding more than 600 generic drugs to the site, President Donald Trump said at an event Monday. The administration also incorporated new tools into the platform, including one that connects patients to their neighborhood pharmacy with the lowest prices or gives them the option of home delivery of their prescriptions.

He said the administration is partnering with certain industry players that have been selling drugs directly to consumers at transparent prices, including Mark Cuban's Cost Plus Drug Co., Amazon Pharmacy and GoodRx. Cubans and executives from other partners were present at this Monday's event.

“By adding this massive catalog of low-cost generics to TrumpRx.gov, consumers will now have one source to ensure they get the lowest possible cost on their prescriptions, so they will have a real choice now, today,” Trump said.

Until Monday, TrumpRx offered select brand-name products from manufacturers that reached historic agreements with the administration to voluntarily reduce the prices of certain medications for Americans. That includes blockbuster obesity drugs from Eli Lilly and Novo Nordisk, which have been listed on the site since their launch in February.

Trump claimed Monday that the platform has been visited more than 10 million times and has already saved Americans more than $400 million.

But it's still unclear whether all patients, especially those with insurance coverage, will see more cost savings by using that site to buy their medications than with existing methods.

TrumpRx targets people who are willing to pay cash and forgo insurance, suggesting that patients with no or limited coverage may benefit the most. The site also does not sell drugs directly to American patients, but instead acts as a hub that directs drug makers to offer discounts on certain products on their own direct-to-consumer sites, or gives them discount coupons to take to pharmacies.

Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
scroll to top