Oura announced its latest smart ring on Thursday, one it says is the smallest offered by any company.
The Oura Ring 5 will be 40% smaller than the previous generation Oura ring, the company said. The ring will continue to have the same level of detection, tracking and accuracy as the previous generation, he said.
“We've finally achieved what I think looks like a true technological miracle,” Oura CEO Tom Hale said Thursday in an interview with CNBC's Andrew Ross Sorkin. “This is what our members have been asking us for years.” said. “This was a difficult technological challenge. There are laws of physics related to the size of the batteries and the ability to package all the electronics, the sensors; the geometry is different because it is very small,” he added.
The ring, which will begin shipping on June 4, will be priced at $399 for basic finishes and $499 for premium finishes like gold and brushed silver. The company will also release a portable charging case for the new ring, priced at $99.
“I've been using it for six months with a case, I go to the gym with it and work out, and I don't even feel it on my body, and I think that's the first step to building something that's truly a transformative wearable,” Hale said.
Oura has been named to the CNBC Disruptor 50 list four times, including No. 14 in 2026. Last week, Oura confidentially filed a draft of its IPO prospectus with the Securities and Exchange Commission. It did not provide a timeline for an IPO.
The company is launching several new health and tracking features alongside the Oura Ring 5, features that will also work with Oura's third- and fourth-generation rings. That includes an expansion of its proactive health tracking, now called Health Radar. This feature monitors key biometric signals, such as body temperature and respiratory rate, for tensions in your body, providing alerts when it tracks significant deviations. New capabilities include tracking blood pressure patterns during sleep, which Oura says can detect warning signs of cardiovascular risk and nighttime breathing patterns and disturbances.
Oura is also partnering with on-demand healthcare platform Counsel Health to offer AI-powered care. Oura members will be able to ask health questions, receive personalized advice, and connect with providers in the Oura app. That capability will be available in 43 U.S. states, Oura said.
It's also adding features that will better track live activities like running and cycling, and a GLP-1 reporting feature that will help users of these weight loss drugs track their dosing schedules, weight, and body changes along with the biometric data collected by their ring.
An Oura Ring 5 model next to a ladybug.
Courtesy: Oura
Oura's evolution from a simple tracking device to a wearable device focused on broader health and wellness, as well as preventative and predictive care, has helped the company grow its user base far beyond people simply looking to track their sleep. Last September, Oura announced that it had sold more than 5.5 million Oura rings since the product's launch, up from the 2.5 million rings the company said it had sold through June 2024. Hale told CNBC late last year that the company could reach close to $2 billion in sales in 2026.
The company recently reported that it is on track to surpass five million paid members this quarter, four times more than the last two years. This has led to a 4-fold increase in total revenue in the last two fiscal years, he said.
“We've been crying,” Hale told Sorkin on Thursday. “We've grown this business tremendously,” he said, citing a subscription renewal rate among members of 80%.
Last October, the company raised a $900 million Series E funding round, valuing it at $11 billion. The company has raised more than $1.5 billion in total.
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