Before last fall, Tyler, the Creator last held his popular Camp Flog Gnaw Carnival in 2019, when fans, expecting an appearance from the ever-elusive Frank Ocean at the end of the concert, booed Drake off the stage. Wondering if that imperfect ending dampened anticipation for the music festival's return in November 2023? Not even a little bit. All tickets for the two-day event were sold out during pre-sale.
Tyler, 33, enjoys one of the most dedicated fandoms in all of music, painstakingly cultivated for more than a decade, beginning with his days in Fairfax as a member of the hip-hop/skate/clothing group Odd Future. These days, his musical empire has reached No. 1 on the charts, and his most recent album, “Call Me If You Get Lost,” became the first and only LP to lead the Top R&B/Hip-Hop Albums. from Billboard in three different years. And in April, 13 years after first performing at Coachella as part of Odd Future, she headlined the historic music festival.
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Music remains Tyler's most identifiable calling card, but his forays into fashion have arguably been more impressive. After founding Golf Wang in 2011 and growing it into one of Los Angeles' most beloved streetwear brands, she launched an exclusive new line called Golf le Fleur, which began as a footwear collaboration with Converse in 2017 and has evolved into a large scale luxury brand including nail polish, silk ties, luggage and perfume. In February, she debuted a line of clothing and accessories she designed for Louis Vuitton.
As his fashion sense has matured from skater shirts and five-panel hats to Russian ushankas and sweater vests, his influence has remained strong and many of his music fans have followed suit into his new world. .
“People are so up-to-date on everything, they're attracted to figures who can create their own space and define the future of taste, whether from a musical or fashion perspective,” said Thom Bettridge, director of content and creative. at fashion retailer Ssense. “Tyler is always creating new spaces. …Her watch collection has brought watches into a new conversation with people who didn't really care about watches. He started wearing a Cartier Crash watch and it became a highly publicized watch, even though it has been around since the 60s.”
