Netflix said it will open retail complexes next year in Dallas and King of Prussia, Pennsylvania, a major step for the streaming giant as it continues its push toward in-person experiences as a way to capitalize on popular franchises like “Bridgerton.” ”
The Los Gatos, California-based company on Tuesday announced the locations of its new Netflix House locations, which will sell food and merchandise based on the streamer's shows. The spaces will also allow visitors to walk through a replica of a “Bridgerton” set or compete in a “Squid Game” challenge.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and literally sample your favorite Netflix shows and movies through unique food and beverage offerings,” said Marian Lee, chief marketing officer at Netflix in a post on Netflix's promotional website, Tudum.
The two stores will each occupy more than 100,000 square feet, filling spaces previously occupied by department stores.
Lee said Netflix House “represents the next generation of our signature offerings,” adding that the company has already launched more than 50 experiences in 25 cities.
Fans have flocked to Netflix events focused on its most popular titles, including “Bridgerton,” with some fans dressing up for balls that resemble those depicted in the Regency-era alternate history romance series.
Netflix uses these types of events to promote their content and keep fans engaged between seasons.
Additionally, Netflix has expanded its retail offerings over time, selling “Bridgerton”-themed candles and soaps at retailers like Bath & Body Works and opening pop-up restaurants.
