Meghan Markle is seemingly following in the former daytime queen's footsteps as she develops her lifestyle brand.
The Duchess of Sussex wants to become Holly Willoughby in an attempt to follow in her footsteps.
Denise Palmer-Davies, branding expert and managing director of Borne Media, said: “Meghan and Holly are comparable in many ways.
“In fact, the only notable difference between the two women is their early family life: Holly had a stable upbringing and was raised by her middle-class parents in West Sussex, while Meghan had a more disjointed childhood in the United States, with her parents divorcing when she was six and them sharing custody throughout her childhood.
He added: “When you look at both women, their achievements, their goals, even the way they carry themselves in public, they are almost like carbon copies of each other.”