Britney Spears' ex-boyfriend Justin Timberlake apparently didn't make much money from his liquor business.
For those who don't know, the music sensation, who was recently arrested for drunk driving, owns a tequila brand, Suaza 901an association with Tequila SauzaIn addition, Jessica Beil's husband has also put money into a bar located in Nashville.
By revealing information about the market for his liquor brand, an informant gave a tip to… In touch weekly Why it was not successful in its target market.
They began the conversation by stating that their partnership with Sauza “was nowhere near a nine-figure deal like the one George and Rande got.”
Secondly, they noted, “Justin’s 901 tequila brand has always been a niche player” and was therefore not liked by the majority.
According to the source, Justin's brand “never really took off as a national, mass-market brand like George Clooney and Rande Gerber's Casamigos did.”
“You hardly ever see it in shops or bars,” the source says.
Explaining how Justin “never got the big prize,” the source noted, “Sure, miracles can happen and brands can make comebacks, but right now Justin's tequila is second fiddle and way down the list of celebrity-endorsed liquor brands,” concluding, “It just never became the household name Justin imagined it could be.”
