Julia Fox and Law Roach show off sustainable style in 'OMG Fashun'

With the success of years of series like “Project Catwalk” and “America's next top model,” Reality fashion competition shows are nothing new. But “OMG Fashun” is a different kind of series ripe for short attention spans and a style-savvy generation more attuned to environmental concerns.

“There are so many horrible things happening in the world,” he says julia fox, the show's co-host, by phone from New Mexico, where she is in production on a movie. “And this is not one of them.”

“OMG Fashun,” which premiered on May 6 on E! and airing weekly at 9 pm Pacific Time, is an exciting reality competition series hosted by Fox, fashion “It” girl and cultural renegade, and celebrity stylist Law Roach. The show brings sustainable fashion to the forefront with fast-paced competitions and a rotation of guest judges that includes “Real Housewives’” Phaedra Parks, “13 Reasons Why” star Tommy Dorfman and more.

But “OMG Fashun” opts for short episodes geared toward the TikTok generation (about 20 minutes each) that feature three rising “fashion disruptors” competing in two separate challenges. The capture? They are encouraged to use sustainable, recycled and often unconventional materials, such as insects and condoms. It's chaotic, and that's the point.

Behind the series is Scout Productions, known for reality shows like “Queer Eye.” “Legendary” and “The gentle art of Swedish death cleaning” a company with decades of experience in the reality competition space. After producing the two-season streetwear competition series “The Hype,” Scout Productions co-founder David Collins and creative director Rob Eric were asked by their agent if they wanted to chat with Fox. A 15-minute conversation It became an hour long.

“She brought this originality to how we look at fashion, how we look at ourselves in fashion, what fashion really is,” Eric says in an interview with Collins over Zoom. “That it doesn't have to be a $40,000 set, but could actually be leaves she found in a park.” That sparked the idea of ​​“OMG Fashun”. He added: “We thought, 'Oh, what would it be like if we could take 90 minutes of 'Project Runway,' mix it with 'The Hype' and put it into a 21-minute show?”

Eric and Collins, the show's executive producer, were constantly amazed at how Fox, 34, made her mark on the fashion world with an unwavering sense of authenticity. She “she was wearing a dress made of condoms. She was wearing a dress made of ties. All [the] Sustainable things I was doing that kept appearing on TMZ, WWD, and Elle magazine. We knew Julia had that voice,” says Eric.

Reality TV was a natural fit for Fox, whose previous credits have been in movies. After all, she is used to doing “new things.” However, for her it was “more work than acting,” because entire episodes had to be filmed in one day.

“There were a lot of outfit changes, a lot of time doing hair and makeup, very early calls and finishing very late at night,” she says.

But Fox apparently made it look easy. Collins says everyone was “jawed” from the moment she sat on stage even though she had never starred in a television show before. “We think that? Aren't we going to have to prompt her, tell her, and remind her? She just killed him over and over and over again,” she says.

Roach, 45, who was recruited by Scout Productions after working on “Legendary,” was intrigued by the premise of “OMG Fashun”: highlighting emerging designers and sustainability. Fox had also wanted to work with the stylist for some time. “We both admired each other's work and the things she wore. I think her stylist is amazing,” he says over the phone from Los Angeles.

In the end, the pair had a “fun” dynamic, he says, as Fox “doesn't take herself seriously at all.”

“She gave me a lot of freedom to make fun of her and she did the same with me,” Roach says. “She created a really fun, friendly, eccentric work environment, so she was great. She excited me to go to work every day and see what she was going to wear because we didn't share outfits.”

Julia Fox modeling a design in “OMG Fashun”.

(Quantrell Colbert/E! Entertainment)

While Fox and Roach had fun with their roles on the show, the talent was nothing to scoff at. “These young designers had incredible gifts and ideas about how to take discarded materials and turn them into wearable works of art,” she says.

So “OMG Fashun” doesn't want to be just another fashion show. “We've seen other programs that have a component where there's a challenge where they're asked to create a garment from recycled materials, upcycling or discarded fabrics,” Roach says. “But this, the whole show is based on that principle.”

Fox often had a difficult time choosing a winner because she was so amazed by the talent of the designers. In the nature challenge, for example, she had to stop filming because she couldn't decide between the contestants. Fortunately, Fox is interested in wearing her designs, whether or not they take home the top prize in “OMG Fashun.” “I put on one of the suits [from the show] during the press tour: the little black jacket with the underwear with the metal utensils, nail clippers, nail files and forks,” he said. She also kept in touch with many of the contestants.

Amid the release of “OMG Fashun,” Roach made headlines for the “tenniscore” outfits she helped design for Zendaya and the hashtag she started, #TashiMadeMeWearIt, in the midst of the “Challengers” press tour.

“Just seeing people participate in tennis and go out in groups and dress this way is the most touching and incredible thing. I say, 'It might be cool to give people the challenge to go out and create these looks,' she says.

Fox also admired how Zendaya's look was a fun nod to the film and its themes. “It was definitely giving ‘OMG Fashun,'” she says.

With Fox's presence on “OMG Fashun” and her affinity for bold looks, is there a fashion line in her future? Not quite.

“OMG Fashun” contestants Katya Lee, Chelsea Billingsley and Bradley Callahan.

(Quantrell Colbert/E! Entertainment)

“Is that really what this planet needs: another fashion line? “I’d rather support the kids who are doing it and congratulate them on their efforts and call it a day,” she says. Fox would also prefer to rely on someone else's talent: “Why would I want to do it myself when I could let someone else do it for me?”

If “OMG Fashun” were to have another season, the co-hosts already know who they would love to see as guest judges. cockroach wants Juan Galliano, Grace Jones, Naomi Campbell or RuPaul on. Fox, on the other hand, wants to recruit doja catDennis Rodman gwen Stefani either Little Kim. “I love fashion icons that seem accidental,” she says. “People who didn't really set out or try, but became [them].”

Ultimately, the hope is that viewers will change their perspective on fashion. Fox wants people to “dig a little deeper” and “look inward.”

Roach adds: “We've gotten into this culture that once you have something, you post it on social media and say throw it away and you'll never be able to use it again. I challenge people to reinvent the clothes they already have and the way they have worn them. If you like, you buy it. If you love it, live in it.”