Fans are shocked after Jennifer Lopez's album price drop This is me now.
Lopez's Target-exclusive vinyl album is currently on sale for $7.79 after being put on clearance three times, according to a report OK Magazine.
This comes amid ongoing divorce rumors from the Atlas the actress's marriage to Ben Affleck.
On social media, particularly on X, fans expressed their surprise at the price drop and shared images confirming the album's reduction from around $25 to $7.79 in recent months.
![Jennifer Lopez's album price cut as divorce talks with Ben Affleck heat up](https://www.geo.tv/assets/uploads/updates/2024-07-09/553420_8281468_updates.jpg)
The album, This is me now was released in February 2024 and features new music, a visual album, and a documentary.
Despite its expected reach, the album only sold 14,000 copies in its first week.
![Jennifer Lopez's album price cut as divorce talks with Ben Affleck heat up](https://www.geo.tv/assets/uploads/updates/2024-07-09/553420_3154418_updates.jpg)
Meanwhile, following poor ticket sales for her accompanying tour, Lopez reportedly canceled it to spend time with loved ones.
Lopez's tour cancellation and album price cut coincide with ongoing speculation about her relationship with Ben Affleck.
The couple, who tied the knot in 2022, have faced intense public scrutiny, with recent rumors suggesting they have finalized their divorce.