Holly Willoughby is preparing to make her return to television with her YouTube channel gained, following reports of her solo project.
since we left This morningshe hosted briefly ITV's bet! and the Netflix reality show Famous bear hunt.
It has now been reported that the 44-year-old is following other stars who have their own channels, including Ant and Dec, chef Gordon Ramsay and rapper KSI.
In comparison, Gordon Ramsay leads with 21.9 million YouTube subscribers, followed by KSI with 17.3 million.
A source close to Mrs Willoughby previously said daily mail:
“She is working with her husband Dan Baldwin's production company, Hungry Bear, to develop a 'multidisciplinary program for digital platforms' in a move she is said to be 'delighted and excited about.'
She also has a production company on hand, Hungry Bear, which creates Gladiators and Michael McIntyre's Big Show and is run by her husband Dan Baldwin.
One TV expert said: “This is a big change for Holly and the industry as a whole because this show and her channel will be a threat to the major broadcasters, particularly This Morning and ITV.”
'Advertisers are increasingly moving away from traditional terrestrial television and looking for new opportunities and new ways to promote themselves online, and with a magazine program like this it is the perfect vehicle.
“And if any big-name retailer could pick a presenter who would be an ideal figure to front it, then it's surely Holly.”
Mrs Willoughby has largely been off our screens since she left. This morning in October 2023, after she was told that a former security guard had planned to kidnap, rape and murder her.
