The Super Bowl has featured free performances by icons like Rihanna, Lady Gaga and Shakira.
The Super Bowl has seen some of the most popular musicians, including Rihanna and Lady Gaga, thrill audiences with their halftime performances – for free!
In 2016, NFL spokeswoman Joanna Hunter said, “We don't pay artists. We cover expenses and production costs.”
Believe it or not, Beyoncé, Jennifer Lopez and Shakira performed at the event for free, and Usher will do the same during this year's Super Bowl. Surprising as it may seem, these icons get something in return: a substantial increase in the popularity of his music and his touring.
In 2014, Bruno Mars' performance earned him a 92 percent increase in his album sales. Unorthodox jukebox, which included his hit song Locked out of heaven.
Similarly, Beyoncé's free performance in 2013 was rewarded with a 59 percent increase in her album sales, while Rihanna's Spotify streaming increased 640 percent in the United States after her performance.
He Umbrella The hitmaker performed after a six-year hiatus and also revealed her pregnancy during the 15-minute performance.
Their songs Umbrellas, we find love and love in the brain crossed over a billion streams on the platform.
Both Jennifer Lopez and Shakira saw a 1,013 percent increase in sales for the songs they performed together.
