Nueva Delhi: An Indian court temporarily suspended a prohibition of five -year data exchange between WhatsApp and the goal platforms of owners, a great relief for the American giant who had warned that his advertising business will be affected.
Meta had challenged the directive of the India Competition Commission (CCI) issued in November that imposed a prohibition of data exchange between WhatsApp and other entities target for advertising purposes, warning that it may have to reverse some characteristics.
Goal also criticized the CCI for not having the “technical experience” to understand the ramifications of its order.
On Thursday, the Court of Appeal of the Law of Companies of India ordered a suspension of the prohibition of data exchange while continuing to listen to the goal challenge to the antimonopoly decision.
The prohibition “can lead to a collapse” of the WhatsApp business model, the court said.
India is the largest market, where it has more than 350 million Facebook users and more than 500 million people who use WhatsApp.
Goal previously told the Court of Appeals that it may have to “reverse or stop” some characteristics, such as those that would allow an Indian fashion business, for example, to personalize the ads on Facebook or Instagram based on their interaction with a user of a user of WhatsApp.
The registered entity of Facebook was dedicated to selling advertising in India-online Services of India-Engine Facebook of $ 351 million in 2023-24, the highest in at least five years.
A Meta spokesman said he welcomed the failure and “evaluate the next steps.”
The ICC did not immediately respond to a request for comments on the ruling, although the guard dog can challenge the decision in the Supreme Court if you wish.
In 2021, WhatsApp was accused of violating the laws of the European Union by not clarifying changes in its policy in simple and intelligible language. He later agreed to explain the changes to EU users.
The Indian case began in 2021 amid the criticisms of the changes in the WhatsApp Privacy Policy.
The CCI decision in November found that WhatsApp policy pushed users to accept change or risk losing access to the service.
Meta has argued that the changes were only to provide information on how optional commercial messaging functions work and did not expand its capacity to collection of data and exchange.
However, the Guardian dog ordered that WhatsApp should allow users to decide whether they want the messaging service to share data with goal or not.
