Last year, Pakistan witnessed a groundbreaking moment when Erica Robin was crowned the country's first Miss Universe Pakistan.
The news caused a stir on social media, generating various reactions and raising suspicions about the bold decision.
Erica, who belongs to the vibrant Christian community in Karachi, made history by representing Pakistan on a global stage, breaking stereotypes and opening doors for those who aspire to rise above societal norms.
In a stunning display of cultural pride, Erica chose to wear a burkini instead of traditional Western attire for beauty pageants, which captivated the nation. Her decision not only highlighted Pakistan’s rich cultural heritage but also challenged conventional beauty standards.
Reflecting on her choice, Erica shared, “I was born and raised here; Pakistan is my hometown, my country. I know my culture very well and I chose the attire that I felt was appropriate for our society. As a Christian, I respect the moral values of my country. This is a year of acceptance and it is heartening to see people slowly understanding and celebrating Noor's achievements.”
This year, the spotlight is on Noor Zarmina, who is all set to represent Pakistan at the upcoming Miss Universe pageant in Mexico in October.
In an exclusive conversation with GeodigitalBoth Erica and Noor shared their experiences and aspirations.
“Doing something for the first time is never easy.
“Last year, the environment was challenging and I had to face backlash and criticism from some quarters. However, there were also many who supported me throughout the process, excited by the fact that I was representing Pakistan at the world level for the first time,” Erica reflected.
From Islamabad to the world stage: Noor's journey
Noor Zarmina, 29, from Islamabad, emerged as one of the top 10 finalists and was recently crowned Miss Universe Pakistan 2024.
With a background in business and biology, Noor recently returned to Pakistan on a mission to bring about positive change, with some action plans.
“I was very nervous and terrified, especially after what happened last year,” Noor said.
“But what Erica did was truly brave. She wore a sophisticated burkini and walked with confidence, representing Pakistan with grace. I feel lucky to have her as a mentor; she has taught me so much about so many things and has been incredibly supportive. I didn't hesitate to call her at 2am whenever I needed guidance because she welcomed my questions and concerns,” she said.
Changing perceptions: What is Miss Universe really about?
“The show we all watch on TV is for entertainment, but the real work begins behind the camera,” Erica explained.
“It's about standing up for the cause, creating an educational environment, being an ambassador for peace and seeing how you can create change and break stereotypes. Miss Universe is about giving a voice to women. It's not just about looks and beauty, but about the pride with which you carry your culture and stay connected to your roots,” she shared.
The removal of the age limit for Miss Universe this year is a significant change, opening the door to many more women.
The passing of the crown: a moment of grace and hope
Reflecting on the moment she handed over the crown to Noor, Erica expressed her feelings gracefully.
“It was an iconic moment when I handed over the crown to Noor. I was mentally prepared for it, understanding that this is the purpose of the trip – to celebrate and support each other. I was happy to hand it over to someone who deserved it so much, with the hope that Noor will make Pakistan proud again,” she said.
The bond between Erica and Noor has grown stronger despite sharing the spotlight, as the former fondly remembers their first meeting.
“I saw Noor during one of our photo shoots. She was so confident, and the spark in her eyes and the grace she exuded made me ask her if she was going to apply for the next Miss Universe pageant. She seemed to be unaware, so I encouraged her to go for it. And here we are, sitting next to each other and celebrating her success,” Erica said.
Noor smiled and added, “Whenever I need advice, I turn to Erica. It's great to have someone who can guide you through the do's and don'ts of this journey.”
Desi at heart: embracing cultural roots
Noor, who grew up in a traditional Pakistani family, proudly embraces her cultural roots despite traveling to several countries.
“At home we speak mostly Urdu, but I haven't been in contact with people lately. Some of my friends are surprised when they see me dancing to Punjabi songs and ask me how come I know all the 80s songs. Come on, I'm an Indian girl at heart!”
Both Erica and Noor share a deep love for Pakistani music and cuisine.
“The Pakistani music industry is booming all over the world; we are truly the best,” Erica enthused. “I love listening to Pakistani artists like Ali Sethi and of course, I love biryani,” Noor said.
“I feel nostalgic about Ali Zafar's music from my childhood; I love his voice. And as far as food is concerned, while I enjoy biryani, I now crave nihari because I have eaten enough biryani during shoots,” Noor added with a laugh.
As the first Miss Universe Pakistan after 73 years, Erica understands the immense responsibility that comes with the crown. She has encouraged Pakistani women to enter the competition without hesitation and urged the nation to support Noor as she heads to the finals in Mexico.
She hopes her travels will help change perceptions about beauty pageants in Pakistan, showcasing them as platforms for cultural representation and empowerment.
