A Frontier Airlines plane lands at McCarran International Airport in Las Vegas on Thursday, February 27, 2020.
Elizabeth Page Brumley | Tribune news service | fake images
First class in Border? Not quite. But the low-cost airline on Tuesday launched a new add-on to get more space in the front of its tightly packed planes, without any neighboring seats in the middle.
On flights starting April 10, Frontier will offer UpFront Plus in the first two rows of its Airbus aircraft, where it will block the sale of the middle seat. Those seats will also include four to five inches more legroom compared to most airplane seats, an airline spokeswoman said.
Prices start at $49 for bookings made before March 20 for flights between April 10 and April 30, but the spokeswoman said the seat option “is not intended to be a limited-time offer.”
Cheap airlines such as Spirit and Frontier to giants like Delta, United and American They have looked for ways to segment their cabins, sell higher-priced products to customers or add fees for early seat selection.
Low-cost airline Spirit offers the “Big Front Seat” in its Airbus cabins. The new Frontier option is not a new seat, but rather has different spacing than most of the plane.
Fares are especially key for low-cost airlines, which charge more for everything from seat selection to carry-on luggage in addition to the base fare. Frontier generated $42 per passenger on average last year from airfare, down 22% from 2022, while non-fare revenue rose 1% to nearly $74 per passenger.
