Brown-Forman warns about the uncertainty of the tariff

Jack Daniel manufacturer's actions They form brown More than 18% was immersed on Thursday after the company reported quarterly profits that occurred below analysts, heavy for the impact of rates and the weak discretionary expenditure on alcohol.

“While our results did not comply with our long -term growth aspirations, we achieved important progress in an exceptionally challenging macroeconomic environment,” said CEO Lawson Whiting in the company's profit statement.

This is how the company served for its fourth fiscal quarter of 2025, compared to the expectations of Wall Street, according to LSEG:

• Profit per action: 31 cents compared to 34 estimated cents
• Revenue: $ 894 million compared to $ 967.4 million estimated

For the fourth fiscal quarter, Brown-Forman reported sales of $ 894 million, 7% less than the same quarter of the year before. The net income of $ 146 million, or 31 cents per share, decreased 45% of $ 266 million, or 56 cents per share, a year earlier.

While net sales for Brown-Forman, Jack Daniel's and Woodford Reserve whiskey products were flat for fiscal year 2025 compared to the previous year, the company's tequila portfolios and to drink lists decreased 14% and 6%, respectively.

For fiscal year 2026, the company expects decreases in the range of a single digit in both organic net sales and organic operational income.

“We anticipate that the operational environment for the prosecutor 2026 will be a challenge, with low visibility due to macroeconomic and geopolitical volatility as we face winds against the uncertainty of the consumer, the potential impact of currently unknown rates and lower sales of used barrels,” the company said.

While Brown-Forman says that the potential impact of the rate cannot measure, Bernstein analysts estimate that a 50% tariff on the US whiskey. UU. Sold in the EU would result in a 10% blow to Brown-Form gains before interest and taxes, or Ebit.

Bernstein also pointed out that in a recessive environment, typically low-performance brewers, which causes Brown-Forman Constellation marks, MOLSON COORS and Anheuser-Busch.

In recent months, Canadian liquor stores began to eliminate Jack Daniel's products and other US products in response to President Donald Trump's rates. In March, Brown-Forman Whiting called on the “worse than a rate.”

And the Trump administration this week also doubled the rates on 50%steel and aluminum imports, which affected Brown-Forman and the products ready for canned drinks in the broader sector.