DETROIT — Ford Engine has redesigned its Maverick small pickup truck, adding more technology, new performance and hybrid options to the vehicle.
Updates to the 2025 Ford Maverick include refreshed exterior and interior styling, including a 13.2-inch central touchscreen; a hybrid all-wheel-drive option; and connectivity features like a 5G modem and Wi-Fi. Apple CarPlay and Android Auto.
Ford’s entry-level pickup truck has been a surprise hit for the company since its introduction in 2021. The company has exponentially increased sales and production of the vehicle, including a 77% increase in vehicles built through June of this year compared to the same period in 2023.
“We've had unprecedented demand,” John Emmert, Ford's general manager for North American pickup trucks, told CNBC. “At mid-year, we're almost at the same sales level as last year.”
The Maverick is attracting new customers to the Ford brand, many of whom are buying their first new vehicle, the company said. Additionally, Ford said 80 percent of Maverick owners did not own a pickup truck as a previous vehicle.
Interior of the 2025 Ford Maverick XLT
Ford
The 2022 Maverick quickly gained attention for its fuel economy of up to 40 miles per gallon and starting price of about $20,000. That figure has risen amid record-high vehicle prices and rising costs to $26,295 for a 2025 Maverick hybrid model.
Todd Eckert, Ford's truck brand and product marketing manager, says that because of the amount of technology added to the vehicle, and considering that the average price of a new car or truck is around $50,000, the Maverick remains a good choice.
“It's still the most affordable pickup truck on the market,” he said. “For us, that's one of the strengths — finding the right balance.”
Ford officials declined to discuss the Maverick's profitability, but Emmert said that generally when the company decides to add content to a pickup, “there's a business case.”
Expanding Ford's pickup truck business has been a goal of Chief Executive Jim Farley, who is restructuring the automaker's operations to focus on its strengths, such as pickup trucks.
2025 Ford Maverick Lariat
Ford
The Maverick is sold primarily in North America and parts of South America. Emmert declined to comment on the possibility of entering other markets, such as Europe, but said: “If we see an opportunity, we could talk about it.”
In addition to the new hybrid options, a “Tremor” off-road package will now be offered as a stand-alone model. The Maverick Tremor includes a reinforced, higher-riding suspension and an all-wheel drive system.
Eckert said the most popular Maverick model is the XLT, which currently costs $26,420. That price is expected to remain the same for the 2025 model year, but new high-end technologies and the Tremor model should boost Maverick profits for Ford.
The average transaction price for a Maverick is about $32,000, according to Ford.
The Maverick is available with a 2.5-liter hybrid engine capable of producing 191 horsepower and 155 pound-feet of torque, according to Ford, or a 2.0-liter EcoBoost engine capable of producing 238 horsepower and 277 pound-feet of torque.
The 2025 Maverick will be available to order beginning August 1, with deliveries expected to begin in late 2024. The trucks are produced at Ford’s Hermosillo, Mexico, assembly plant.
