London: Two brothers have opened the second branch of a Pakistani tea brand called “Café Chaiwala Arshad Khan” in Tooting, south London, in the exquisite Pakistani cultural environment, including truck art and mini Library of Books Urdu.
Since he opened the first branch in eastern London two years ago, Arshad Khan Chaiwala is strength in force and is ready to open a third branch shortly after Ramadan in western London.
The Tooting branch has been inaugurated by two Asif Khaliq and Yousuf Khaliq brothers, which are originally from Karachi and have several medium -sized companies in the area of southern London, including food stores and pool clubs.
They said: “We have invested more than £ 250,000 in our Pakistani Chai brand not only to be profitable, but to contribute to the promotion of Pakistani culture and the Pakistani brand. Café Chaiwala Arshad Khan is perfectly in that paradigm.”
“He is known throughout the world since he became an internet feeling. He is an ambassador of the Pakistan brand. We decided to open coffee in Tooting because there is a large, growing and successful Asian community in this area and were looking for a real Chai and street food outlet “.
Asif and Yousuf said that dozens of Cafes Chai were inaugurated by Indian and Pakistani businessmen in the United Kingdom after Khan's story became public in the Western and Asian media, but many of them stole the concept and did not give the due to the man behind the sensation.
They said that this was a Pakistani street tea seller who reached global headlines and made El Chai popular.
Coffee serves several versions of Pakistani and Indian street foods, including parathas, Tikka, Aaloo [potato] Kebab, Cookies and Lassi.
Only nine years ago, Khan was a poor teenager who sold Chai in a position on the Islamabad road, also known as Dhabawithout perspectives of a prosperous and luxurious life given the circumstances in which he was.
Not in his wildest dreams, he would have imagined that one day he would become a sense of social networks worldwide, an icon of fashion, a brand and an owner of a franchise with fingerprints in a place like London.
Chai's seller was 16 in October 2016 when the photographer Javeria Ali took her informal photo while he served a client and she put it on her Instagram with the subtitle: “Hot te té”.
Khan's amazing appearance, blue eyes and disturbing seriousness on his face shot at the fame during the night.
Discovered that it had become a sensation when children, men and women began to flood the Dhaba Where he worked to take photos with him and soon he was on all social networks, on the covers of magazines and television teams they began to broadcast their history.
After becoming viral, Khan, originally from a conservative family of Pashtun who lives in Mardan, was nicknamed “Chaiwala” and from there comes the brand.
