The rich political candidate for the first time Stephen J. Cloobck is spending $ 1.4 million in television ads as of Tuesday, the first flood of cable messages and transmission with which the Californians will probably be bombarded in the elections of the governor next year.
The Cloobck campaign refused to obtain a previous view of the 30 -second announcement on Monday, but the candidate confirmed the size of the purchase of ads. The public records of advertising purchases show that Cloobck bought space in all California markets on cable, as well as television broadcast in Sacramento. He also bought time in New York City and Washington, DC, as well as in West Palm Beach, the location of President Trump's Mar-Alago.
Cloobck confirmed the purchase size; A campaign advisor confirmed that they would extend until Monday and was also launching a social networks effort.
“I will always fight for California. All Californians deserve the contract that will be fulfilled by a affordable habitable viable state,” Cloobck said in a text message. “Look [the ad] And you will see how a conservative Democrat fights for all Californians. “
The measure occurs after former Vice President Kamala Harris opted last week against the Governor Government, leaving a career without a clear clear with a large field that is widely unknown to most California voters.
Candidates must increase their name recognition among the 22.9 million registered voters from California, which makes Cloobck's early advertising understandable, according to Democratic strategists.
“It has no precedents for regular businesses. Not for this race,” said democratic buyer Sheri Sadler, who is currently not affiliated with a candidate in the contest.
Nor is it precedents for Cloobck, a philanthropist and businessman of Beverly Hills. He announced his governor career in November with a TV and Digital Ads shoot.
While the exact netty of the 63 -year -old is not clear, he made his fortune in real estate and hospitality. He founded Diamond Resorts International, a shared time and vacation company, which sold in 2016. Previously, it appeared in several episodes of the reality-Television program “Undercover Boss”, which sends executives disguised as low-level work in their businesses.
Although Cloobck has not postulated for a position before, for a long time it has been a prodigious donor and collector of Democratic Funds. He also played a fundamental role in the name of Las Vegas airport after the late Senator Harry Reid, whom he describes as a father figure. The shelves of his extensive mansion Beverly Hills are full of photos of himself with democratic presidents and many other prominent members of the party.
Cloobck announced last week that he was contributing to $ 10 million to his campaign, in addition to the $ 3 million with which he initially sowed it. Their wealth was in vivid exhibition at the Spring Convention of the California Democratic Party, where the studies that said they were paid $ 25 per hour with real blue shirts stamped with their name sang their name. Cloobck said at that time that his campaign had spent “probably a couple of hundreds of thousands of dollars” in the effort.
