Some tips: If you love something, do it for free, even Miu Miu heels.
This was the notion that two friends, Quinn Shephard and Francesca Goncalves, were arguing in an environment bathed by the sun (a “pool somewhere,” says Shephard). They wanted to exchange their old clothes, but that was a sticky perspective in Los Angeles: the scene is full of suspicious looks of employees of the second -hand store and digital cold wars with adolescents in Depop. There is pomp and circumstance at every step.
Kristen Vagaras and Kate Mansi help a buyer to try some shoes.
(Yasara Gunawardena / for the Times)
“Many people say: I'm going to Wasteland or Crossroads and I get $ 3,” says Shephard. “They are not friendly with me.”
Shephard and Goncalves wanted to start a closet sale that felt more like a fun place with friends. Then, one day last summer, Shephard and Goncalves took to the streets of Silver Lake, asking the small businesses if they would organize an event that called the requirements of the team La Shephard Jroma that Goncalves is the “Mayor of Silver Lake”, the type of Gatsby woman that makes the angels feel like a small town, chatting with strangulators with a final opening. Finally, they arrived in Constellation Coffee, a contemporary and elegant cafeteria. To his surprise, the manager agreed to organize the holder of attire that next Sunday.
“She is used to independent cinema, where you have to upload and ask people, and there is power in that,” says Goncalves about Shephard, the director of television programs, including Hulu's drama “under the bridge.” Goncalves works in the Stanford Medicine Department of Genetics.
With their event quickly approaching, Shephard and Goncalves created a bombardment of advertisements on social networks and published flying flyers throughout the neighborhood to increase emotion. “We literally place flyers until 2 in the morning. It is very fun because Quinn does nothing unless it is 100%, and I am too,” says Goncalves.
In the direction of the clock needles from the left: a buyer looks at a skirt. Samantha Rose and Liv Hoffner seller. The co -founder of the attire rethink, Francesca Goncalves, speaks with the Mitch dequilettes seller. (Yasara Gunawardena / for the Times)
The first event repeater was a success, attracting a multitude of fashion enthusiasts and women who wanted to sell their beloved cabinets directly to buyers, without going through the intermediary of a second -hand store. Women attending anxiously asked to sell their own clothes in the next event, offering locations and contacts. “The new coffee shops wanted to stay, and the new girls wanted to sell,” says Goncalves. “He shot up in this thing where he is becoming bigger, completely by accident.”
Since then, the attire repeater has been obtained by a reputation as the most modern commercial position of Eastside for girls “IT”, creatives and creators of fashion trends. Sellers have included independent movie morbid such as Geraldine Viswanathan and Francesca Reale, as well as fashionable influential with an enviable style, such as Macy Eleni.
Despite its new fame, in essence, the sale of closet is inclusive and accessible to people of all income levels. “I wanted to keep it very accessible. I charge such a low seller rate, just to cover expenses. It is not just vintage or influential resellers who can afford to sell,” says Goncalves.
COFUNDADORA FRENCADORA GONCALVES COFUNDIER.
(Yasara Gunawardena / for the Times)
Goncalves attributes the success of the event to a hunger for social events that offer an alternative to the monotony of Bar Hangs. “People are tired of the bar scene,” she says.
Shephard explains that the appeal is simple: “It's like going to a party with your friends for the day, in addition to making money.”
In a recent repeater event that of Lamill Coffee in Silver Lake, actor Kate Mansi sold his wardrobe after discovering the event through the recommendation of a friend. “I'm always selling things on Instagram,” says Mansi. “It is good to do face to face. The clothes have a story. It is good to listen to the story of the piece you are inheriting.”
Kate Mansi in front of his closet shelf.
(Yasara Gunawardena / for the Times)
Mansi adds: “I have a very virgo system with my closet where I turn the hanger back if it is something that I have not used, and if in a year, I have not used it yet, it must go.” On this Sunday, one of those items was a very dear Blue Lunar Mameluco with puff pastry sleeves, which Mansi found in a vintage store years earlier, and sold it for $ 20. Another was a gabardina of the All Saints, with a price of $ 40, and a gray alc blouse, for $ 30. A classic mud denim jacket found a new home for $ 30.
Mansi separated with a black dress by Jonathan Simkhai, one of his favorite designers. For the woman who bought it, Mansi wisely prescribed that he wears the dress casually with plans or boots.
At a time when fashionable retail trade has changed online due to pandemic, the community has warmly received an event in the form of a person. “I am concentrated that each sale is something unique from which people move away, having obtained a great piece and making some new friends and perhaps a lover or boyfriend,” says Goncalves.
Alena Nemitz, who has been creating social networks content for the ATUENTE repeater, met her five -month partner in one of the events. “I was selling, and they went through and introduced me to me,” she says. “Now we are dating, which is very nice.”
Eleni, who wrote a book about Thifrifting called “Second possibilities”, was one of the first vendors and champions of Outfit Repeater. Growing up with a single mother in Dayton, Ohio, Eleni explains that she was intimidated by saving during her childhood and is delighted to see a new generation hug him. She believes that part of the new enthusiasm for savings comes from a greater awareness of the devastating rapid fashion impact. “When I was a teenager, I wasn't watching videos on my phone inside a Shein factory,” she says. “The curtains have risen, and there is no way to claim ignorance about where things come from.”
Outfit Repeater has been built by a community of buyers excited about clothes, explains Eleni. “Everyone is stirring about how fabulous they look,” she says. “I love to see that people's faces illuminate about the things of other people with whom they are ready to finish. It's less [about] People who try to turn a gain and more people only try to change their clothes, share their clothes with each other. “
Goncalves describes the endearing experience of detecting articles that he sold from his closet in other women around Lake Silver. The world suddenly feels smaller and warmer. “I think the clothes are so personal, but they are fleeting in some way,” she says. You love something and you want to convey it, but it is still your life and your ecosystem, even if it is no longer suitable for you. “
A hairy friend goes through the event.
(Yasara Gunawardena / for the Times)
