Turkish Airlines has launched a new sustainability initiative called “Tomorrow On-Board”, which will involve a new cohesive set of principles through which the airline will govern its commitment to sustainability, along with sustainably manufactured in-flight products.
The announcement was made earlier this month in line with World Environment Day, with a special event held at Turkish Airlines' main hub, Istanbul Airport. At the event, the airline showcased sustainable products and services on board, along with an exhibition titled “41.2607° North and 28.7424° East” that showcases a curated selection of artworks created by interdisciplinary artists, made from repurposed aircraft parts. , such as items from a decommissioned aircraft, uniforms and bags for the flight crew, cabin carpets and seat fabrics, to emphasize the goal of a better world.
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“Tomorrow On-Board”, which represents the scope of Turkish Airlines' future goals, hopes to inspire both passengers and investors with a comprehensive vision as part of the corporate culture. The initiative was created with several key objectives in mind, including: improving brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring that passengers have the opportunity to participate in sustainability initiatives.
“[The] The Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and improving sustainability practices across our operations to leave a better world for future generations. Through this platform, we emphasize our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders,” said Turkish Airlines Chief Strategy and Investment Officer Levent Konukcu.
turkishairlines.com
