A travel agency is hoping to be the latest company to capitalize on Taylormania and is selling tickets to a Taylor Swift-themed cruise.
Called the In My Era Cruise, the Royal Caribbean voyage is scheduled to embark from Miami on October 21, a date that was supposed to coincide with the end of Swift's three-night stay at the city's Hard Rock Stadium during her Eras tour. . It will take passengers to various stops across the Bahamas over four nights. Tickets cost between $1,500 and nearly $2,000, according to the cruise's website.
The cruise will feature all the makings of a Swiftie event, like dressing up in Eras tour outfits and exchanging friendship bracelets, as well as karaoke, Swift trivia, and dance parties. Just don't expect Swift, or anyone close to her (yes, including Travis Kelce), to show up.
The travel agency behind the trip made it clear that it is “not endorsed by or affiliated with TASRM or Taylor Swift,” referring to the “Cruel Summer” singer’s management brand. The agents announced themselves as best friends and Swifties, and described the cruise as “fan-led.” The cruise has drawn fans from across the country, from Ohio to Texas to Hawaii, according to a Facebook page created by the agency for fans hoping to board. And as of Wednesday, Marvelous Mouse Travels said there are still rooms available, but they are selling out quickly as agents begin removing rooms from the waitlist.
“We still have cabins to reserve, so if you haven't heard back from us yet, don't panic!” the agency wrote in a Facebook post. “We just don't want to set unrealistic expectations for anyone, as they will find us in the next few days and want to participate.”
Marvelous Mouse is the latest company looking to cash in on the economic tidal waves that have followed Swift at every stop of her record-breaking Eras tour, which launched in March. In addition to ticket sales, her tour has provided a huge boost to revenue for local economies, including Los Angeles, from hotels to small businesses like street vendors.
Circle Line Cruise, a popular Manhattan-based ferry known for taking tourists along the Hudson River, offered a Taylor Swift dance cruise in May before her show at MetLife Stadium in New Jersey. The tour company also held a similar dance cruise to coincide with Beyoncé's Renaissance tour.
A study by online company QuestionPro estimated that the Eras tour generated $5 billion for local economies. A report from the California Center for Jobs and the Economy estimated that Swift's six-show stay at Inglewood's SoFi Stadium would add $320 million to the county's economy, including $160 million in wages paid by the new jobs. generated by the week-long event.
And Swift remains perhaps the biggest winner. Swifties have been willing to shell out big bucks to see her perform, which experts attribute to the pandemic, which starved live music fans for several years. According to a Bloomberg News analysis, thanks to sales from the Eras tour (and Swift's box office-winning concert film), the Grammy winner entered her billionaire era last month. Her stated net worth: $1.1 billion.
