Sam Machado Returns to Saber as Managing Director of Agency Business

(01/15/24)
Saber has appointed Samual Machado as managing director of its agency business in India and South Asia.

The appointment marks a return to the company for Sam, who joined Saber Hospitality Solutions in 2011 as head of account management in India, progressing through various roles before moving to Singapore to drive sales in the Asia Pacific region. .

Sam Machado

He began his career in the travel and hospitality industry with well-known brands such as Jet Airways and Starwood Hotels & Resorts, now part of Marriott International.

Most recently, Sam, who has a master's degree in management studies and a bachelor's degree in mechanical engineering, was senior vice president of business development, travel and hospitality (APAC) at Teleperformance, a global digital business services company.

Sam will be based in Mumbai, India.

“I am honored and excited to return to India and South Asia, a region where I began my journey with Saber in 2011 and where I forged lifelong friendships,” said Sam. “India's travel sector is dynamic and growing rapidly, and I look forward to driving further growth and development for Saber in this important region. “I am excited to work with the talented team at Saber and our travel partners to drive digital transformation, improve customer experiences and unlock new growth opportunities in India and the broader South Asia market.”

Sam and his team will focus on supporting online and physical agency clients.

“We are thrilled to have Sam rejoin our Saber family,” said Brett Thorstad, Saber Travel Solutions Vice President, Agency Sales, Asia Pacific. “India is one of the fastest growing travel markets in the world and customers trust Saber to drive innovation and shape the future of travel. Sam brings a technology-focused approach with extensive experience in sales, account management and customer experience, both in India and internationally. “We are paving the way for accelerated growth in India and South Asia, and Sam’s strategic vision and relentless focus on customer success and innovative technology solutions will differentiate Saber in the market.”

Watch recent HD video interviews about India: Tourism in Uttar Pradesh (India) – Interview with Prateek Hira, President and CEO of Tornos; Goa Tourism (India) – Interview with Rohan A. Khaunte, Goa Tourism Minister; Madhya Pradesh Tourism (India) – Interview with Sheo Shekhar Shukla, IAS, Principal Secretary, Culture and Tourism; Karnataka Tourism (India) – Interview with HT Ratnakar, Advisor – Tourism and Hospitality, Govt. from Karnataka, India;
and
Rajasthan Tourism (India) – Interview with Dr. Rashmi Sharma, IAS, Director – Department of Tourism, Government of Rajasthan.

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