Ruby Group has announced plans for its first property in Northern Europe, opening a 187-room hotel in Stockholm.
The as-yet-unnamed hotel will be located on the island of Kungsholmen, within a converted former office space, and is scheduled to open in spring 2026.
Features will include a restaurant on the 11th floor and a “24-hour bar and café.” Please note that the image above is of a room at Ruby Louise in Frankfurt.
The group said the property “represents an important milestone as entry into the Scandinavian market is recognized as a formidable challenge due to the strong presence of local operators and a competitive office market.”
Ruby Hotels launched in 2013 and currently operates 17 properties in locations including London, Frankfurt, Dusseldorf, Hamburg and Zurich.
business traveler reviewed Ruby Lucy near London Waterloo Station in 2020and will visit the newly opened Ruby Zoe in Notting Hill Gate later this month, with an online review in due course.
Ruby Zoe premieres in Notting Hill
Elena Guenther-Jakobs, senior director of development at Ruby, commented on the news:
“We are very excited to enter the Scandinavian market with this unique project and bring our Lean Luxury philosophy to Stockholm.
“By designing and building modularly, centralizing further, and constantly automating behind the scenes, we are making luxurious and unique hotel experiences affordable for our guests, while creating a more agile and adaptable cost structure, which in turn means lower risks for our real estate partners.
“Entering the Swedish market marks an important milestone for us. We are grateful for the trust and great cooperation of our partner Alecta Fastigheter. “We are now focused on growth and establishing a strong presence in Sweden and throughout Scandinavia.”
Furthermore, the group has opened its seventh workspace in Europe, with the presentation of Ruby Ninu in Malta. The 1,090 square meter facility is located in the Pendergardens complex in St. Julian's and features private offices as well as 125 workspaces and amenities including barista coffee, tea, fresh fruit and internet connectivity.
hotels-ruby.com
